Looking to build a new e-commerce website or redesigning an existing site? If you are, then there are certain things that you should keep in mind when selecting that perfect e-commerce platform suitable for you. There are tons of e-commerce platform alternatives making any sort of transition a painful procedure. I find it extremely helpful to break down the decision into vital component groups and prioritize based on a company’s individual needs. When working on a new website, it is quite simple to get immersed in the aesthetic area of the design, design is supremely important for branding and building trust. The sole motive of an e-commerce website design is to switch into sales. Below are a few considerations to keep in mind as you go through the designing process for an e-commerce website. Payments Accepting payments for things you will be selling is a critical criteria that you should not ignore, however it is vital to understand and know how and what types of payment you choose to accept. Most other effective platforms in the market offer several unique choices for blending huge payment gateways that are accessible (like PayPal and Authorize.net), while few of the smaller platforms collaborate with particular payment gateways might make it tough for you to accept payment options. Design A frequent e-commerce web design issue is the lack of detail given to internal pages. It is important to note that your homepage is not the entire website. In fact, as an online retailer you are hoping to get people off your homepage and into the conversion funnel as efficiently as possible. Make sure you do not ignore but embrace your internal pages while working through your web design pages. Cost E-commerce product decisions are great for small to medium businesses in need of a tactical solution with no strategic expansion plans regarding additional channels or custom delivery needs. The license and operational cost is lower due to the acceptance of front- and back-end limitations. Images and video Pictures speak a thousand words and hence present the most accurate image of any product. If you have projected a crystal clear image of the product, it will certainly draw visitors to purchase the product. Social media tools would rather have images, which proof the significance of images for enhanced digital marketing. Besides clear images, video presentations with reference to the products is definitely more effective to clarify the functioning of any product. Looking at the digital marketing trends of the last few years, we can see that visual campaigns indeed work far better than text campaigns. So, the emphasis on pictures and videos must be treated as an integral part of e-commerce web design. Website Jungle is a New York based digital marketing, web development and mobile app development company.