CASE STUDY: Indiegrove
SEO & Digital Marketing for the largest co-working space in Jersey City
Challenge
Indiegrove is a coworking space located in Jersey City, NJ. They recently expanded and now have additional office space to rent out to small business owners, startups and entrepreneurs. Indiegrove reached out to Website Jungle to help them invigorate their overall online presence with the goal to generate additional leads and ultimately increase office space rentals and meeting room bookings. In addition they also wanted to expand their reach to attract small business owners and startups in NYC as well as other neighboring cities like Hoboken, Weehawken, Montclair and Union City.
STRATEGY
The first step to improving search engine ranking is to understand what keywords people are searching for in relation to the product/services provided by the business. Upon a thorough review of the business, it’s mission, goals and services, the Website Jungle SEO strategist came up with a list of keyword phrases relevant to Indiegrove’s services and geographic location. Google Keyword Planner was used to identify the relevancy of each selected keyword. This included evaluating each keyword for average monthly search volume.
Based on these results, our next steps involved reviewing and updating the website content for each page and updating the website’s title, focus key word and meta description with the relevant keywords. In addition to improved organic search engine ranking, Website Jungle also provided themed blog content and administered paid ad campaigns using Google Ads, Twitter Ads and Facebook Ads to help our client generate leads and increase brand awareness.
Results
As a result of Website Jungle’s SEO strategy implementation, Indiegrove’s website traffic increased by 57% and search results reveal:
1st Page on Google
