An effective e-commerce website not only follows basic web design best practices, but also a host of other considerations to ensure maximum performance and conversion. While design aesthetic is important, the bottom line is that e-commerce sites need to be… Read more
Category Archives: eCommerce
E-commerce is on the rise, accounting for billions of dollars of revenue worldwide, and over 5% of the total U.S. shopping spend in 2012. So what does that mean to e-tailers who are already in or just entering the space?… Read more
Understanding a customer’s purchase behavior can help you to cater to their preferences and drive sales. Here we take a look at some strategies to help you increase average order size and ultimately, your business’ bottom line. Price psychologically –… Read more
You’ve got visitors to your website – that’s the first step. But converting them is another story. Whereas in the past, having compelling copy may have been enough to turn a browser to a buyer, now it takes much more… Read more
Acquiring a new customer can be a costly process, so re-marketing to existing customers is a must for businesses looking to retain and grow their fan base. When it comes to communicating, there are 4 digital touch points that can… Read more