With football in full swing and fall just around the corner, it’s a sign that holiday shopping is fast approaching. According to the National Retail Federation, some retailers count the holiday shopping season as upwards of 20-40% of their overall… Read more
Category Archives: eCommerce
With the e-commerce sector booming, the battle for marketshare is more competitive than ever before, with thousands of new businesses entering the online space every year. These businesses are all going after their piece of the e-commerce pie, but before… Read more
The average shopping cart abandonment rate is a staggering 67% (based on a study averaging results from providers such as Comscore, Forrester Research, Coremetrics and MarketingSherpa). This means that even after e-tailers have battled the competition to get… Read more
Online merchants of all sizes are subject to the growing list of demands from shoppers who expect improved on-site service. Forrester Research expects online commerce to grow almost 45-50% between now and 2016, which means huge opportunities for e-commerce store… Read more
One of the most powerful purchase factors in the e-tail space is the power that consumers have over each other. Also referred to as “social proof”, this influence can help customers identify with others who are making the same purchase… Read more