On a personal level, we use use text messaging to connect with friends and family. At work, we use instant messaging to connect with co-workers. But for businesses, apps are fast-becoming the best way to communicate with customers. While it’s… Read more
With a mobile app taking anywhere from several weeks to several months to develop, an app is a significant marketing investment for businesses. And with app development schedules being so lengthy, most marketers are chomping at the bit to get… Read more
With the e-commerce sector booming, the battle for marketshare is more competitive than ever before, with thousands of new businesses entering the online space every year. These businesses are all going after their piece of the e-commerce pie, but before… Read more
The average shopping cart abandonment rate is a staggering 67% (based on a study averaging results from providers such as Comscore, Forrester Research, Coremetrics and MarketingSherpa). This means that even after e-tailers have battled the competition to get… Read more
“Does my business need a mobile app?” is the question that’s top of mind for business owners both small and large. With the surge of mobile as the go-to communication platform for consumers, users are just as (or even more… Read more