Creating a user-friendly online user experience is critical for the success of an online store. A disgruntled customer will never return and worse may share their harrowing experience with their friends and colleagues. Here is an exaggerated and humorous look… Read more
Let’s start off with a definition. What is PPC? PPC stands for Pay-per-click. It is a sponsored online advertising method where the advertiser only pays if a user clicks on their ad. Implementing effective PPC strategies is a way of… Read more
A recent court ruling in Europe requires Google to remove links from its search results, if that link is irrelevant, outdated or inappropriate. To comply with this ruling, Google has launched a service for citizens of the EU to request… Read more
SEO or Search Engine Optimization is a hot topic these days. Everyone wants to know what they need to do to have a strong online presence in order to connect with potential customers. Let’s start off with a definition. What … Read more
Title tag Each page on your website or each blog post you create has a main heading or article title. Indicate page titles by using title tags. Title tags tell both users and search engines what the page is about… Read more