Social media advertising is increasingly becoming a popular marketing tool where costs are surely increasing, but if we look beyond the big player of Facebook, it is indeed possible to run targeted ad campaigns that get you notice by the… Read more
Wherever we go we spot people stuck to their smart phones, quite ignorant of whats happening around them. Till a few years back mobile devices and apps were typically used for talking, texting and playing games. This is not the… Read more
In this new era, mobile apps seem to be extremely predominant. At a drop of a hat people are reaching out for their smartphones or other gadgets to kick start their day. Clearly, apps have become a way of life… Read more
Enduring social media master plans move beyond telecasting your own news and views and B2B marketers need to be heartless about how, where and when they utilize social media. Unless you have phenomenal consumer budgets or mass market audiences, the… Read more