When you think of marketing activities for an e-commerce store, the things that probably come to mind are SEO, PPC, email campaigns and blogging. It’s true that these online methods are important to long-term success, but the channel that’s just… Read more
With football in full swing and fall just around the corner, it’s a sign that holiday shopping is fast approaching. According to the National Retail Federation, some retailers count the holiday shopping season as upwards of 20-40% of their overall… Read more
On a personal level, we use use text messaging to connect with friends and family. At work, we use instant messaging to connect with co-workers. But for businesses, apps are fast-becoming the best way to communicate with customers. While it’s… Read more
With a mobile app taking anywhere from several weeks to several months to develop, an app is a significant marketing investment for businesses. And with app development schedules being so lengthy, most marketers are chomping at the bit to get… Read more