Before social media was all the rage, blogging received a great deal of attention. Today, while some may argue that social media (or “microblogging”) is the natural evolution of blogging, traditional blogging remains a powerful tool for businesses, both large and small. Blogging provides many benefits, and here are just a few:
- Blogs give you the opportunity to connect with people.
Customers and potential customers don’t have relationships with brands – they have relationships with the people that represent the brand. Blog writers have the opportunity to build trust and to establish a following.
- Blogs keep content fresh on your website.
Whether through copy, images or videos, blogs provide the content that gives readers a reason to come back for more. Just remember to make sure that content is a true value-add for users.
There’s no better way to reap the benefits of fresh keyword content on your site than to host a blog. Major search engines like Google place a great deal of emphasis on fresh up-to-date content. Breaking news and recent trending topics get the most traction. While having a social presence is a big plus, posting content on social networks doesn’t offer the same SEO benefit as having it directly on your site.
- Blogs are powerful tools for local businesses.
Small businesses owners can use blogs to become the experts in their community, acting as a resource for local happenings, and offering local-based promotions. Website Jungle is a web and blog design firm that serves the Newark, New Jersey area. We have over a decade of experience helping local Newark businesses with blog set-up and population, website design, SEO and more. Contact us today to find out more information about the benefits of blogging to drive targeted traffic and sales.
