App development has been skyrocking over the past few years, as developers scramble to keep up with the influx of new devices and technologies on the market. For the longest time, iOS devices dominated the market, but now Android devices are neck in neck in terms of usage and workplace trends such as BYOD (bring your own device). Everyone from SMBs to enterprise corporations are now faced with the question of what device to develop for and whether or not it makes sense to build a hybrid HTML5 based app. That said, there are still many advantages of Android app development, and here are just a few:
- Easy development and customization. Through use of the Android Software Development Kit (SDK), developers can easily access developing technologies as they hit the market, and the architecture makes re-use of components easy.
- Universal support. Android supports all formats of audio, video and imagery. Enough said.
- Thriving development community. With so many developers using Android devices, the participation and shared knowledge with the app development space is unparalleled.
- Seamless integration. During many instances, integration with other applications and programs is needed, and Android is the ideal platform for this connectivity and innovative functionality.
- Apps are seldom rejected. Android’s Google Play store makes app submission quick and painless, unlike the Apple App store. It’s much more of a fair market, making it more appealing to developers and users alike; now the Play store has just as many apps as the App store.
- Google is on your side. With search giant Google as the backer for the Android’s Linux development platform, you can rest assured that there are less restrictions and more plenty of eyeballs on your app. In addition, Samsung is the top distributor of Android devices, and is poised to be most innovative in the smartphone market over the next few years.
Still wondering if Android is right for you? We believe there is a time and a place for both Apple and Android apps, but at the end of the day, it all depends on what your audience needs, based on the devices they use.
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