Today, nearly every business has a website. But not every business has the brand equity to back it up. Whether you own an e-commerce site, one that promotes your services, a blog or classified site, your brand plays a big role in whether or not a visit will convert to a sale. When businesses go through management changes, they sometimes do a re-brand to promote a new image. Other times, businesses update their look when they launch a new website. So when is the right time to do a re-brand? Our branding experts weigh in on some things every business owner should know. Before doing a re-brand, you should do a brand audit. It’s comparable to when you decide to enter into any major purchase – after all, it’s a huge investment in your business. First off, find out what your current brand awareness is – are customers even aware of your brand? Is yours the first brand that comes to mind when they consider products/services in your industry or niche? What other brands come to mind? Next, determine your USP (unique selling proposition) or RTB (reason to believe). In other words, what makes your business unique? You should also determine the value of your goods/services. What’s most important when it comes to branding is how customers perceive your brand. Do they have any conceptions, misconceptions or predispositions about your brand? Do they consider you to be accessible? Do they have an emotional connection or attachment to your brand? (like Apple customers do). Once you know the answers to these questions, you can map out a plan for how to position yourself in the market strategically, as well as outline the tactics needed to achieve your branding objective. When branding makes the most sense is when there are critical turning points in a business, such as when a new product line is being introduced or when a new market is entered. But it’s the less obvious times that businesses often struggle with when it comes to a full re-brand. If a brand has been around for a while, whether a decade or a century, that doesn’t necessarily mean that it needs to have a new look and feel. If the brand feels dated though, especially when compared to the competition, it could however call for a brand revitalization. Big brands like BMW, Pepsi and Volkswagon have all undergone logo updates over the years to evolve them to where they are today. The key when deciding to do a re-brand is to ask yourself the question: Is it broke? If not, don’t fix it. And if so, know exacting what you’re fixing and how you’ll measure the success. Have questions about logo development and re-branding for your business or your website? Contact the brand experts at Website Jungle to learn more.Today, nearly every business has a website. But not every business has the brand equity to back it up. Whether you own an e-commerce site, one that promotes your services, a blog or classified site, your brand plays a big role in whether or not a visit will convert to a sale. When businesses go through management changes, they sometimes do a re-brand to promote a new image. Other times, businesses update their look when they launch a new website. So when is the right time to do a re-brand? Our branding experts weigh in on some things every business owner should know. Before doing a re-brand, you should do a brand audit. It’s comparable to when you decide to enter into any major purchase – after all, it’s a huge investment in your business. First off, find out what your current brand awareness is – are customers even aware of your brand? Is yours the first brand that comes to mind when they consider products/services in your industry or niche? What other brands come to mind? Next, determine your USP (unique selling proposition) or RTB (reason to believe). In other words, what makes your business unique? You should also determine the value of your goods/services. What’s most important when it comes to branding is how customers perceive your brand. Do they have any conceptions, misconceptions or predispositions about your brand? Do they consider you to be accessible? Do they have an emotional connection or attachment to your brand? (like Apple customers do). Once you know the answers to these questions, you can map out a plan for how to position yourself in the market strategically, as well as outline the tactics needed to achieve your branding objective. When branding makes the most sense is when there are critical turning points in a business, such as when a new product line is being introduced or when a new market is entered. But it’s the less obvious times that businesses often struggle with when it comes to a full re-brand. If a brand has been around for a while, whether a decade or a century, that doesn’t necessarily mean that it needs to have a new look and feel. If the brand feels dated though, especially when compared to the competition, it could however call for a brand revitalization. Big brands like BMW, Pepsi and Volkswagon have all undergone logo updates over the years to evolve them to where they are today. The key when deciding to do a re-brand is to ask yourself the question: Is it broke? If not, don’t fix it. And if so, know exacting what you’re fixing and how you’ll measure the success. Have questions about logo development and re-branding for your business or your website? Contact the brand experts at Website Jungle to learn more.