On April 21st news hit that Google has rolled out its Mobile Friendly Update. This update is Google’s latest change on mobile search rankings. So what exactly is Google’s Mobile Friendly Update all about? Google is enhancing the ranking of mobile-friendly pages on mobile search results. Using this update will make it simpler to search for relevant and appropriate results where the clarity of text will be of the highest quality and will not need any tapping or zooming in, tap targets are situated correctly, and the page neglects any irrelevant content, as well as disorganized pages. According to Google, this update affects not only search rankings on mobile devices but search results in all languages globally, as well as applied to individual pages, not entire websites. Even though it is crucial to have a mobile-friendly alternate, several signals are still widely used to rank search results. The purpose of the search question is still quite a powerful signal due to which even if a page with supreme content is not mobile-friendly, this could still be ranked high if it has excellent material for that particular question. If you want to determine if your site is mobile-friendly, I suggest you look into single pages or check the search engine optimization ranking of your entire website through the mobile usability report that can be found in Google’s webmaster tools. On the flip-side, if your portal’s pages are not mobile-friendly, you could face a massive cutback in mobile traffic from the search engines. However, when your company’s website does switch to being mobile friendly, Google will automatically re-process your pages. It must be kept in mind that your competition in mobile may not necessarily be your competition on desktop. Set aside some time in your research to identify your top mobile competitors and scrutinize their strengths and weaknesses. What are your thoughts on Google’s Mobile Friendly Update? Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.