Wherever we go we spot people stuck to their smart phones, quite ignorant of whats happening around them. Till a few years back mobile devices and apps were typically used for talking, texting and playing games. This is not the case anymore. The impact of mobile is tremendous on the retail industry. Equipped with SmartPhones, new age shoppers carry ready information of products in their palms. Mobile shopping apps are helping the retail industry to not only manage their customers successfully by keeping them well-informed but also to keep them happy by providing extras through their smart mobile apps. Low cost – highly effective marketing tools Mobile applications are particularly developed or customized for the retail sector so that it can demonstrate to be an extremely effective means of advertising products and services that a retailer is presenting. The shopping apps on your cell phones will encourage users to bookmark/save the products that they appreciate and would even consider purchasing them. These mobile applications would also help the users share data at ease, which invariably will result in word-of-mouth promotion. By combining their mobile apps with social media mediums, retailers can also embrace the power of social media to cultivate, marketing, and inform people at a mass-level, without concentrating too much on advertising. Instore targeting Mobile permits for precise targeting indoors, which in turn initiates marketing efforts. Apple’s iBeacon transmitters, for example, make it possible for stores to “know” when customers enter their physical retail establishments. This allows merchants to automatically offer special discounts to client mobile devices while they’re shopping. We are all aware of the example of how someone could walk by a Starbucks and receive a coupon for a discounted beverage, but mobile technology is now moving beyond the norm, allowing for an exceptional type of in-store experience. Improving online shopping experience Retailers today have a loyal clientele that are mostly mobile, but they may be specified by interrupted purchase paths, perhaps browsing extensively across devices, perhaps browsing mainly on tablets. Here, perhaps a mobile optimised website is another answer, but again brands like IKEA have invested in continuing a lovely brand message in an app environment. This may extend to fashion, but only for strong brands that incorporate extra content (e.g. magazines or features like Nordstrom and Mothercare) within the app. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company. Wherever we go we spot people stuck to their smart phones, quite ignorant of whats happening around them. Till a few years back mobile devices and apps were typically used for talking, texting and playing games. This is not the case anymore. The impact of mobile is tremendous on the retail industry. Equipped with SmartPhones, new age shoppers carry ready information of products in their palms. Mobile shopping apps are helping the retail industry to not only manage their customers successfully by keeping them well-informed but also to keep them happy by providing extras through their smart mobile apps. Low cost – highly effective marketing tools Mobile applications are particularly developed or customized for the retail sector so that it can demonstrate to be an extremely effective means of advertising products and services that a retailer is presenting. The shopping apps on your cell phones will encourage users to bookmark/save the products that they appreciate and would even consider purchasing them. These mobile applications would also help the users share data at ease, which invariably will result in word-of-mouth promotion. By combining their mobile apps with social media mediums, retailers can also embrace the power of social media to cultivate, marketing, and inform people at a mass-level, without concentrating too much on advertising. Instore targeting Mobile permits for precise targeting indoors, which in turn initiates marketing efforts. Apple’s iBeacon transmitters, for example, make it possible for stores to “know” when customers enter their physical retail establishments. This allows merchants to automatically offer special discounts to client mobile devices while they’re shopping. We are all aware of the example of how someone could walk by a Starbucks and receive a coupon for a discounted beverage, but mobile technology is now moving beyond the norm, allowing for an exceptional type of in-store experience. Improving online shopping experience Retailers today have a loyal clientele that are mostly mobile, but they may be specified by interrupted purchase paths, perhaps browsing extensively across devices, perhaps browsing mainly on tablets. Here, perhaps a mobile optimised website is another answer, but again brands like IKEA have invested in continuing a lovely brand message in an app environment. This may extend to fashion, but only for strong brands that incorporate extra content (e.g. magazines or features like Nordstrom and Mothercare) within the app. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.