3d render of smartphone with books isolated on white background. E-book library conceptMobile shopping has become a lot more accessible than it has ever been. Apps for almost all significant shopping service or website are now easily available on popular phones and tablets. This already large sector is only going to continue to grow as consumers become more familiar and at ease with shopping from their desktops and mobile devices. Sites are making sure that their web design is favorable to mobile consumers so they can enhance their shopping experience. Fast payment The loyalty program honors customers for coming back while also luring new patrons to businesses by featuring different merchants daily. Other services such as Google Wallet on the Android platform use NFC technology to make mobile payments fast and convenient. Companies like Groupon have launched mobile apps to let users buy and use deals on the go across most major mobile platforms. Pay pal has started expanding to the mobile payment world by testing in-store technology via mobile and point of sale systems at retailers such as Home Depot. Users put in a pin code through their mobile phone and the amount will be subtracted from their PayPal account. For now, this service is only available to PayPal employees, but the company looks to diversify and launch this system to retailers around the world. Consumers hold fort The ancient saying “the customer is always right” definitely carries over into e-commerce as well. Consumers have access to a lot more tools like comparison shopping engines and price protection, along with promotions like free shipping and cash back. The race is how to get those consumers captivated and eventually staying with your website. Initiating loyalty One of the major challenges in retail is turning a one-time shopper into a loyal customer. The question is how do you initiate loyalty on a year-round basis, not just with regard to price but also value. It’s about influencing a one-time promotion and turning it into long-term loyalty. Website Jungle is a New York based digital marketing, web development and mobile app development company.