Do You Run a “Health Check” for Your Website?
Websites demand constant attention. Think of them like children without the weekly trip the toy store. They usually require maintenance and changes that cannot be ignored. But how do we really know what our websites need? How do we really know if our websites are functioning the way it should?
Whether you have a few minutes or hours available in your work day, here are three essential tools to ensure your website is running flawlessly:
Google Webmaster Tools
Looking for some Google love? Rather than getting paid traffic through their AdWords program, the more effective method to attract more traffic to your website is through SEO.
Site owners are able to view information about how Google crawls, indexes and ranks your website. In addition, you can also see which of your pages are included in Google’s index and any errors encountered while crawling your site.
Google Webmaster Tools is our go-to tool that allows us to monitor all the websites we’ve built for our clients.
https://searchenginewatch.com/sew/how-to/2191991/google-webmaster-tools-an-overview
HubSpot’s Marketing Grader
HubSpot’s Marketing Grader is a great tool to measure your website’s marketing efforts. In under 30 seconds, it analyzes ALL of your marketing (not just your website) using over 30 different factors and then provides an overall Marketing Grade on a 1-100 scale.
The HubSpot Marketing Grader will give you a checklist for each category it evaluates — along with a list of tasks organized from most critical to least critical. Making it easy for readers to follow you and share your content via social media is essential to bringing in more blog traffic. If your visitors want to share a blog post with friends, you definitely want them to be able to do that as quickly as possible!
World Wide Web Consotrium
The World Wide Web Consortium gives you a markup validation service that checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc.
Of course, as a website owner you will not be able to make any corrections by your self based on the validator’s report. Markup validation is an integral step towards ensuring the technical quality of web pages; however, is not a complete measure of web standard’s conformance. It can provide just some good hints that can help a website’s health and overall SEO, and you should talk about these hints to your webmaster or web developing team.
https://www.scherrtech.com/validate-html-w3c/
Website Page Speed Test
Do you get annoyed when a website loads at a snail’s pace? We do, too!
In addition to the annoyance factor, web pages that take more than five seconds to load, are sure to lose at least 50% of its users. Crazy, right?!
The truth is — fast and optimized pages guarantee better conversions, higher sales and number of visitors.
Request a free speed test for your website now to increase the profitability of your business! Its always critical to know how your website is performing.
https://developers.google.com/speed/pagespeed/insights/
Website Mobile Friendly Test
With the increase of global mobile use, it has become important for business owners to ensure that they have mobile-responsive websites.
Having said that, research has demonstrated that only 5% of businesses have a mobile-responsive website. A mobile friendly test allows you to observe how a business website is viewed on various mobile devices. All you have to do is enter the website’s URL and click Check Website!
https://www.google.com/webmasters/tools/mobile-friendly/
How often do you check and maintain the health of your website? What are you biggest pain points around running a health check? Let us know in the comments!