In this digital marketing era, Search Engine Optimization (SEO) has clearly become one of the front leaders if you are looking to expand your business. Whether your brand is facing stiff competition, or is looking to get more business for your company, implementing the best SEO practices will indeed highlight your brand. Do you want your website to attract as many visitors as possible? Then you will be need to get noticed and this means getting involved in what many see as a dark art. SEO. The good thing is that it’s not too tough and over a period of time, effort and focus you will notice that your website is not lost somewhere on page 132. Do not neglect your research Once you have figured out the main keywords searched by your target audience, blend them into your content. As a general rule of thumb, you’ll only want to target one or two terms per page, and also remember to write for users, not search engines (this is code for “don’t go overboard with the keywords!”). Using your chosen phrase once per 150-200 words is probably about right. Stop cramming keywords in SEO functions in a pyramid set up, where main terms are placed on the home page, ancillary terms are placed on secondary pages, and so forth. However, big companies often try to bypass this process by placing all their keywords on the home page. This method can get you quick results, but Google will eventually penalize them for bad SEO practices. Stuffing in low-quality links with too many anchor texts will yield feeble SEO results. Instead, hire a qualified PR professional to get you on established sites like CNN. The organic, links will filter in naturally and boost your SEO without keyword cramming. Write informative META descriptions Just featuring in the search results may not work to effectively get your content noticed. The META description is the content summary that appears below your site’s listing on the SERPs (Search Engine Result Pages). Describing your page in 150 characters or less and making it sound more stimulating than other sites may not be simple but benefits can be immense. Incorporate images and video Once you have attracted the attention of the visitors to your site, the next logical step is to persuade them to stay. Prior to even starting to read your content, they’re going to see the page as a whole; if it is not aesthetically appealing, chances are they will go somewhere else. Use well-placed images and video to appeal to the inherent laziness that we have, if something looks great, chances are we’ll stick around. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.