Are you cash strapped and have no idea how to get you brand shown in front of perspective clients? Your company might present the best product, but unless consumers are clued in, it is highly possible that you will not make a single sale. Among other things, the most critical aspect of your job as a business owner is to generate and develop brand awareness for your product, as well as your business. While ensuring your product gets maximum visibility, you definitely want to consider a wide array of marketing game plans and options. Once you start making sales, ensure that the quality of your product remains the same (remember consistency is key), as word-of-mouth recommendations can truly step up your brand at no expense to you. Just because you do not have a ton of cash to spend on marketing, it does not mean your brand has to stay in the back burner. When your budget is tight, marketing is the first to get slaughtered. Here are a few proven methods that are simple to implement. Networking events Taking part local networking events is a fantastic way to run into perspective clients. You might not immediately meet people from the same domain, but your name will be fresh on their mind when they are seeking for services. Attending several trade shows every year makes you target specific industries. Concentrate on a few key verticals or industries where you see the maximum scope. Email signature This is a fascinating way to instill a message, talk about about a new offer or provide contact information or hours of operation. Many employees like to add images, popular sayings, photos or different colors and fonts to signatures, but that can cause damage to your brand’s identity. Marketing New media has become a key vehicle in building brand awareness. Whether you’re enhancing your primary product or service through online advertising, digital publications, video, blogs, podcasts, or any of the other multiple digital platforms, you have to be proactive and make yourself visible everywhere. Increase your content output Link your newsletter back to your website to allow your market to connect with you on several platforms. Create a blog, write articles, use this content to increase your brand awareness online, as well as in print. Website Jungle is a New York based digital marketing, web development and mobile app development company.