Conveying everything you want to say about your business in just a few words is no easy task. A good start however could be taking a moment to analyze what you’d like to accentuate about your business in your advertisement. Social media advertising is clearly on the rise as several social media platforms are offering advertisers with the potential to advertise on each individual platform so they can eventually reach their best target audience within a particular domain. Instagram has joined in the bandwagon as well, and with an expected growth to hit over 100 million users by 2018, it’s an evident decision for relevant businesses to utilize the new advertising options that have been made available.Here are a few tips to help you articulate an ad that’s accurate and engaging and in the hope of reaching out to new potential customers. Enhance your message Don’t stuff your design with too much text, if it is too packed, there is a great chance that people may not read it at all. Short and crisp messages attract more attention. Make sure your sign is a good representative of your business, it should be highly appealing and of great quality. If not, potential customers may make negative assumptions about your endeavor. Incorporate a compelling headline to grasp attention People scrutinize things at lightning speed. They come into contact with so many advertisements each day that they can’t possibly read everything. This is why you need to make sure that your advertisement grabs and keeps their attention. This can be easily done with that one compelling headline. Make an offer they cannot refuse Consumers always appreciate a great bargain. Make sure to offer them something irresistible so they come back to you every time. Whether it is an unbeatable price, a free trial, free shipping or a bundled package, going out of your way to provide your customers with a good deal will help you to flourish and be successful. This is an extremely powerful concept and can make or break your business. Website Jungle is a New York based digital marketing and web development and mobile app development company.