Trying to understand who exactly the target audience for your business is online can be a daunting procedure. If you communicate directly to your users that can be extremely confusing as well. So how does one know for certain that your site is optimized for your target audience? Creating a user persona would be a good start , a supposed user who is based on content acquired from your target audience. For your business it needs to be built in a way that is true to your target audience and effective enough that your persona helps drive your website design process instead of just becoming an afterthought. For this to happen, user personas need to have characteristics skillfully planned out: Name Giving user persona a name is quite an integral aspect of creating a useful persona. Making your persona come as close to looking like a real person in your target audience as possible is eventually the goal, and every real person has a name. Delegating a user persona a name will make it simpler to refer to your persona instead of having to refer to it as a broad idea in general. Persona’s must include desired behaviors/conversions To deliver any value, our personas must identify the calls to action that are most meaningful and relevant for the organization and the individual. Platform An important part of generating a good user persona is determining which platforms they are using to get to your website. For example, if you have one persona who is only using Mac products and spends a lot of time on their iOS device, it would make sense to make sure that your website has a responsive design for mobile devices and renders correctly and quickly for users who are connecting to your site through Mac products. Including this detail in a persona will help you to create a user experience that is optimized for the devices that your target audience will be on when they come to your website so that they don’t navigate away because your website is optimized for the incorrect platform. Persona’s should span all of your marketing efforts We may develop personas as part of a particular project, but their core attributes shouldn’t be specific to a channel or tactic. Website Jungle is a New York based digital marketing, web development and mobile app development company.Trying to understand who exactly the target audience for your business is online can be a daunting procedure. If you communicate directly to your users that can be extremely confusing as well. So how does one know for certain that your site is optimized for your target audience? Creating a user persona would be a good start , a supposed user who is based on content acquired from your target audience. For your business it needs to be built in a way that is true to your target audience and effective enough that your persona helps drive your website design process instead of just becoming an afterthought. For this to happen, user personas need to have characteristics skillfully planned out: Name Giving user persona a name is quite an integral aspect of creating a useful persona. Making your persona come as close to looking like a real person in your target audience as possible is eventually the goal, and every real person has a name. Delegating a user persona a name will make it simpler to refer to your persona instead of having to refer to it as a broad idea in general. Persona’s must include desired behaviors/conversions To deliver any value, our personas must identify the calls to action that are most meaningful and relevant for the organization and the individual. Platform An important part of generating a good user persona is determining which platforms they are using to get to your website. For example, if you have one persona who is only using Mac products and spends a lot of time on their iOS device, it would make sense to make sure that your website has a responsive design for mobile devices and renders correctly and quickly for users who are connecting to your site through Mac products. Including this detail in a persona will help you to create a user experience that is optimized for the devices that your target audience will be on when they come to your website so that they don’t navigate away because your website is optimized for the incorrect platform. Persona’s should span all of your marketing efforts We may develop personas as part of a particular project, but their core attributes shouldn’t be specific to a channel or tactic. Website Jungle is a New York based digital marketing, web development and mobile app development company.