You don’t have to be an expert in Search Engine Optimization (SEO) tactics to use its numerous benefits. The perfect combination of SEO and online marketing can reap potential benefits, if you revise your strategies yearly. Search engines like Google and Bing act as a tool to reach out to potential clients which is typically the objective of online marketing. There are several small but effective SEO tactics that could improve your marketability. Webmaster and Google Authorship If you want to increase your web traffic and improve your SEO, Webmaster Tool Suite can be used to achieve that goal. Fortunately, Google and Bing offer webmaster suite which makes it convenient for an online business owner to simply register and use its on-site optimization feature. If you are unfamiliar with the basics of webmaster, do a little research to understand its functions and elements. In contrast to webmaster, Google authorship is easier to understand and use. If you publish content written by you make sure that you get recognition for it. You can achieve that by simply registering with Google authorship. An author catches the eye of the customer and act as a catalyst for the number of clicks the web page/content will get. Use Effective Keywords It is essential to use effective keywords in your content. Content should not only have keywords that are trending online, but should also be relevant and make sense to the reader. Increasing your keyword count and density will only confuse your followers if they are not carefully researched and optimized. Do a research on how Google use word analytics. This will help you figure out the keywords that will increase your web traffic significantly. Optimize the Use of Social Media Social media can play an important role in improving your SEO visibility. Any information you share on Facebook or twitter can generate a social media signal. If it ranks higher on Google index, your content will spread much faster online. Moreover, Meta descriptions and well placed share buttons with your content can maximize the performance and popularity of your business headlines. Enhance Mobile Search In addition to social media, using mobile search tactics can improve web traffic and searchability of your mobile site. As everyone is stuck to their smart phone nowadays, it is a smart strategy to employ mobile app development agencies to use this addiction of customers, and reroute them to their mobile apps and sites. Having a mobile friendly site can help you paint a positive impression in the customer’s minds. Create Quality Content Content writing has exploded in popularity because it is apparent that just effective keywords are not enough. The quality of content matters and plays a big role to help you stand out among your competitors. A well researched and well-written content will help you get noticed among thousands of links. With the addition of images and video will produce multiple results for your site in a single search. With the help of a website design company and a creative PR, pitch your ideas and products to your customers. You won’t need complicated UX and URL’s to generate interest. Use simple SEO tactics and focus on your Meta tags and page checks. Website Jungle is a NYC digital marketing, web development and mobile app development company.You don’t have to be an expert in Search Engine Optimization (SEO) tactics to use its numerous benefits. The perfect combination of SEO and online marketing can reap potential benefits, if you revise your strategies yearly. Search engines like Google and Bing act as a tool to reach out to potential clients which is typically the objective of online marketing. There are several small but effective SEO tactics that could improve your marketability. Webmaster and Google Authorship If you want to increase your web traffic and improve your SEO, Webmaster Tool Suite can be used to achieve that goal. Fortunately, Google and Bing offer webmaster suite which makes it convenient for an online business owner to simply register and use its on-site optimization feature. If you are unfamiliar with the basics of webmaster, do a little research to understand its functions and elements. In contrast to webmaster, Google authorship is easier to understand and use. If you publish content written by you make sure that you get recognition for it. You can achieve that by simply registering with Google authorship. An author catches the eye of the customer and act as a catalyst for the number of clicks the web page/content will get. Use Effective Keywords It is essential to use effective keywords in your content. Content should not only have keywords that are trending online, but should also be relevant and make sense to the reader. Increasing your keyword count and density will only confuse your followers if they are not carefully researched and optimized. Do a research on how Google use word analytics. This will help you figure out the keywords that will increase your web traffic significantly. Optimize the Use of Social Media Social media can play an important role in improving your SEO visibility. Any information you share on Facebook or twitter can generate a social media signal. If it ranks higher on Google index, your content will spread much faster online. Moreover, Meta descriptions and well placed share buttons with your content can maximize the performance and popularity of your business headlines. Enhance Mobile Search In addition to social media, using mobile search tactics can improve web traffic and searchability of your mobile site. As everyone is stuck to their smart phone nowadays, it is a smart strategy to employ mobile app development agencies to use this addiction of customers, and reroute them to their mobile apps and sites. Having a mobile friendly site can help you paint a positive impression in the customer’s minds. Create Quality Content Content writing has exploded in popularity because it is apparent that just effective keywords are not enough. The quality of content matters and plays a big role to help you stand out among your competitors. A well researched and well-written content will help you get noticed among thousands of links. With the addition of images and video will produce multiple results for your site in a single search. With the help of a website design company and a creative PR, pitch your ideas and products to your customers. You won’t need complicated UX and URL’s to generate interest. Use simple SEO tactics and focus on your Meta tags and page checks. Website Jungle is a NYC digital marketing, web development and mobile app development company.