If you want to have conversions on your site, whether you are trying to get sales, more eyeballs on your blog or videos, or you want people to sign up for your newsletter, you have to incorporate the right web design principles. Let’s consider some of the principles you need to consider when developing a website.
First, think about the focus of your business and the objective of your website. You have to understand what you want people to do when they come to your site, so that you can make sure the site design makes that a priority. You have to think about the visual hierarchy of your site. What is it that the reader needs to see and know right away when they come to your site? Those are the elements that need to stand out the most in your design. You may not need to use fancy tools like Balsamiq or Invisionapp. Try sketching or wireframing using a piece of paper and pencil. Alternatively you can use Microsoft Powerpoint.
Second, everything should have a place on your site. The website design needs to be set up in a way that is familiar to the visitors. Being creative is great, but the visitors still need to know how to navigate your site and what all of the buttons and links do! Create a site map that will list all the main menus and sub menus.
Third, the website should be clutter-free, and there should not be too many choices to make for the reader. You want to give the reader exactly what he/she wants and needs with the design. Never inundate them with too many choices because chances are they will make no choice other than to leave your site. Too many new and untested designers throw in everything except the kitchen sink; perhaps this analogy can help you understand the importance of User Interface experience.
Implementing the web design principles may be challenging for someone who may not have the right experience or insight, which is why it is generally best to work with a professional. If you are in the NJ or NYC area and need a results driven website, contact us today.
Resource: http://conversionxl.com/8-universal-web-design-principles-you-should-to-know/
Website Jungle is a NYC based website design company and Digital Agency.