Gone are the days of using one type of digital marketing to reach customers. Today, it’s an integrated mix of SEO, PPC, email and social that drive growth and bottom line sales. By taking a look at all of these channels holistically, businesses can achieve higher CTR (click-through-rate), greater conversions, and ultimately a better overall ROI for their marketing efforts. Many times, businesses feel that they have to choose between search strategies like PPC and SEO, but the truth of the matter is: it’s a combination of both of these efforts that provide the greatest long-term value. In fact, studies show that organic and paid ads, when used in conjunction, generate more results that when one or the other is used exclusively. When it comes to social networks, it’s imperative that businesses participate in the forums where their audiences are already having conversations. From Facebook to Linkedin to Google+, these networks provide opportunities not only to engage with customers, but also to build search rankings. Sites like Google+ factor into the overall SERP (search engine results placement) of a site, proving to be a win-win for businesses who take the time to participate, grow and nurture their profiles. While just a few short years ago, a website was the ultimate end-all for marketing efforts, now-a-days, e-newsletters and PPC campaigns now routinely link to social profiles, proving that now more than ever digital marketing is an integrated cycle between channels. Website Jungle is a digital marketing expert with expertise in SEO for NYC businesses, as well as online marketing strategy and campaigns. For more information, contact us at 888-309-3292.Gone are the days of using one type of digital marketing to reach customers. Today, it’s an integrated mix of SEO, PPC, email and social that drive growth and bottom line sales. By taking a look at all of these channels holistically, businesses can achieve higher CTR (click-through-rate), greater conversions, and ultimately a better overall ROI for their marketing efforts. Many times, businesses feel that they have to choose between search strategies like PPC and SEO, but the truth of the matter is: it’s a combination of both of these efforts that provide the greatest long-term value. In fact, studies show that organic and paid ads, when used in conjunction, generate more results that when one or the other is used exclusively. When it comes to social networks, it’s imperative that businesses participate in the forums where their audiences are already having conversations. From Facebook to Linkedin to Google+, these networks provide opportunities not only to engage with customers, but also to build search rankings. Sites like Google+ factor into the overall SERP (search engine results placement) of a site, proving to be a win-win for businesses who take the time to participate, grow and nurture their profiles. While just a few short years ago, a website was the ultimate end-all for marketing efforts, now-a-days, e-newsletters and PPC campaigns now routinely link to social profiles, proving that now more than ever digital marketing is an integrated cycle between channels. Website Jungle is a digital marketing expert with expertise in SEO for NYC businesses, as well as online marketing strategy and campaigns. For more information, contact us at 888-309-3292.