The online marketplace is an extremely competitive environment, and even more so for brands that are just starting out. While big brands can outspend smaller ones in terms of advertising dollars, there are other smart strategies that businesses of all sizes can follow to increase customer loyalty, build brand equity and ultimately achieve higher sales revenue. Here our brand experts weigh in on what steps you can take today to make a difference in your bottom line tomorrow. Understand your audience. Much of a business’ success is built on the ability to provide good customer service and to connect with the target audience on a personal level. In order to do this, businesses must take the time to understand the needs and preferences of the audience. This is the case for everything from search strategy, which is driven by the keywords that visitors use to find your site to social strategy, which dictates what networks and channels your business should use to communicate with customers. Understanding the specifics of your audience’s demographics is also pivotal to PPC and social ad strategy, where targeted ads can be purchased based on the audience’s age, gender, HHI, location and interests. That’s why it’s so important to pay attention to your audience’s likes and dislikes. Use the right social marketing channels. This goes along with the previous point of understanding your audience. Although Facebook is the most popular social networking website, if you are marketing to some audiences, such as B2B, it may not be the right channel for you to invest. Concentrate your efforts where you’ll get the most bang for your buck, and be sure that you have the resources in place to support the conversations that take place. Be consistent in your communications. The more times a customer comes into contact with the brand, the more likely they are to remember it – if and only if your marketing communications are consistent. When a customer sees an online ad, visits your website or mobile site, receives your product or service or has a customer service experience, those are all opportunities to reinforce what your brand is all about. Be clear, thoughtful and focused in your communications and create consistent messaging during every stage of the buying process – from interest to intent to purchase to follow up. Your customers will remember your brand because of it. Whether you are just starting out or you are re-vamping a beloved brand, Website Jungle can help you to understand your audience and develop a smart social strategy and powerful marketing plan to reach them. We are a full service agency, specializing in digital brand development and have a successful track record for growing businesses in a range of industries. Contact us today at 888-309-3292 for a free consultation.The online marketplace is an extremely competitive environment, and even more so for brands that are just starting out. While big brands can outspend smaller ones in terms of advertising dollars, there are other smart strategies that businesses of all sizes can follow to increase customer loyalty, build brand equity and ultimately achieve higher sales revenue. Here our brand experts weigh in on what steps you can take today to make a difference in your bottom line tomorrow. Understand your audience. Much of a business’ success is built on the ability to provide good customer service and to connect with the target audience on a personal level. In order to do this, businesses must take the time to understand the needs and preferences of the audience. This is the case for everything from search strategy, which is driven by the keywords that visitors use to find your site to social strategy, which dictates what networks and channels your business should use to communicate with customers. Understanding the specifics of your audience’s demographics is also pivotal to PPC and social ad strategy, where targeted ads can be purchased based on the audience’s age, gender, HHI, location and interests. That’s why it’s so important to pay attention to your audience’s likes and dislikes. Use the right social marketing channels. This goes along with the previous point of understanding your audience. Although Facebook is the most popular social networking website, if you are marketing to some audiences, such as B2B, it may not be the right channel for you to invest. Concentrate your efforts where you’ll get the most bang for your buck, and be sure that you have the resources in place to support the conversations that take place. Be consistent in your communications. The more times a customer comes into contact with the brand, the more likely they are to remember it – if and only if your marketing communications are consistent. When a customer sees an online ad, visits your website or mobile site, receives your product or service or has a customer service experience, those are all opportunities to reinforce what your brand is all about. Be clear, thoughtful and focused in your communications and create consistent messaging during every stage of the buying process – from interest to intent to purchase to follow up. Your customers will remember your brand because of it. Whether you are just starting out or you are re-vamping a beloved brand, Website Jungle can help you to understand your audience and develop a smart social strategy and powerful marketing plan to reach them. We are a full service agency, specializing in digital brand development and have a successful track record for growing businesses in a range of industries. Contact us today at 888-309-3292 for a free consultation.