Although there’s a lot of buzz about social media and web 2.0, it’s important to remember that search engine optimization is still a key component in online marketing. Now it’s more important than ever to have a smart and sustainable SEO strategy where content is king. Here are some of the top trends that our SEO experts see for the year ahead: Quality content. There’s no replacement for well-written content full of rich-keywords that are related to your products or services. In a world where content is consumed a mile a minute, website owners have to continuously update the content on their sites through blogs, newsfeeds and social feeds to give visitors a reason to keep coming back for more. But even more important than quantity of content is the quality in which it is written. Quality content will not only bode well on major search engines, but will also help customers to trust that you are adding value. Authentic content. No one wants to read SEO content that is developed purely for search engines. User experience should always be the top priority. Whether you are writing a web page, a product description, a blog or a press release, make sure that the content makes sense and is true to the voice of the brand. The best type of authentic content is that which is written by your customers. Ask for reviews and give them incentives to provide feedback. Interactive content. Reading about a product or service is fine, but experiencing it is even better. Consider creative ways to present content that allow the user to discover what your brand is all about. For example, if you are selling a product, give the user control over what they can see, by offering different ways to filter, view and interact with data. Videos are also great, but just remember to provide a description that can be indexed by search engines as well. SEO is just one part of a comprehensive online content strategy, but it’s also one of the most important in order to succeed. After all, even the most beautifully designed website won’t be found without smart SEO. Website Jungle specializes in local search engine strategy for businesses in NYC. Our SEO success stories include clients in a range of competitive industries, such as the healthcare and legal fields, as well as a number of e-commerce stores. Contact us today at 888-309-3292 to find out more about creating an SEO plan-of-action for your business.
Although there’s a lot of buzz about social media and web 2.0, it’s important to remember that search engine optimization is still a key component in online marketing. Now it’s more important than ever to have a smart and sustainable SEO strategy where content is king. Here are some of the top trends that our SEO experts see for the year ahead: Quality content. There’s no replacement for well-written content full of rich-keywords that are related to your products or services. In a world where content is consumed a mile a minute, website owners have to continuously update the content on their sites through blogs, newsfeeds and social feeds to give visitors a reason to keep coming back for more. But even more important than quantity of content is the quality in which it is written. Quality content will not only bode well on major search engines, but will also help customers to trust that you are adding value. Authentic content. No one wants to read SEO content that is developed purely for search engines. User experience should always be the top priority. Whether you are writing a web page, a product description, a blog or a press release, make sure that the content makes sense and is true to the voice of the brand. The best type of authentic content is that which is written by your customers. Ask for reviews and give them incentives to provide feedback. Interactive content. Reading about a product or service is fine, but experiencing it is even better. Consider creative ways to present content that allow the user to discover what your brand is all about. For example, if you are selling a product, give the user control over what they can see, by offering different ways to filter, view and interact with data. Videos are also great, but just remember to provide a description that can be indexed by search engines as well. SEO is just one part of a comprehensive online content strategy, but it’s also one of the most important in order to succeed. After all, even the most beautifully designed website won’t be found without smart SEO. Website Jungle specializes in local search engine strategy for businesses in NYC. Our SEO success stories include clients in a range of competitive industries, such as the healthcare and legal fields, as well as a number of e-commerce stores. Contact us today at 888-309-3292 to find out more about creating an SEO plan-of-action for your business.