The rise of digital technologies have transformed the marketing prototype. Marketers today face a constant expansion from social media channels, the growing power of the connected customer, and an explosion of new digital tools. In order to be successful, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals. What is Digital Marketing Strategy? It concentrates on highlighting what your goals are for your business and then creating a plan in order to achieve them. This may look simple but there is a lot that goes into the initial discovery process. A website is not a website for the sake of having something pretty on the Internet with your brand name on it. This could be the starting point as you begin to recognize your digital strategy. Investigate Your Offline Experience Whether you are B2B or B2C, there’s an entire experience in store that defines who you are as a brand. There are also mapped layouts to get potential customers through aisles of products, or an employee showing them around product prototypes or accompanying them to a sales presentation. When you are working in a storefront, you can generally optimize the ultimate customer interaction because you are experiencing it firsthand and in person. You receive feedback from customers in real time, and can have a better grasp of why a sale didn’t happen because of conversations with the customer that provided you with legitimate insights about what can be improved. Set Conversion Goals and Assign Monetary Value Measuring social campaigns requires a thoughtful approach, including making the business case to enable regulated users to use social media, creating a social media working group to identify and mitigate the risks, crafting polices and processes, evaluating and selecting third-party vendors, and creating a pilot program. While the quantitative measurements of social ROI are important to a company’s overall goal setting and marketing success, qualitative results are often overlooked. Those who overlook them are missing valuable opportunities. Even just sending a snapshot of feedback from customers on social media to the product or marketing team will give them insight into what’s working and what’s not. Marketers must find a way to take those stories and relationships, pull them out, and show how their company’s presence has created waves on social media. Integrate Email and Social Media Integrating email and social media is becoming increasingly vital for marketing campaigns, and is also surprisingly achievable. Embrace social media and take the opportunity to get creative, don’t just add social share buttons to your email, after all it is unlikely recipients will want to share your entire email. Instead opt for adding social share links on individual articles and pieces of content, this way recipients can pick and choose what they share to their network. When recipients sign up to your newsletter they are in a state of high brand engagement. Take advantage of this by sending out an instant welcome email, suggesting that they check your brand out on Facebook, Twitter, YouTube or Pinterest. Recipients are far more likely follow this action when your brand is fresh in their minds. Define the Successful Elements of Your Business As you craft the perfect brand strategy for your company, you should define all of the necessary elements that make your business what it is. Think about your audience and their needs, your competition and how you can gain an advantage over them, and the kind of employees or brand personality you want representing your company in-store and online. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.The rise of digital technologies have transformed the marketing prototype. Marketers today face a constant expansion from social media channels, the growing power of the connected customer, and an explosion of new digital tools. In order to be successful, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals. What is Digital Marketing Strategy? It concentrates on highlighting what your goals are for your business and then creating a plan in order to achieve them. This may look simple but there is a lot that goes into the initial discovery process. A website is not a website for the sake of having something pretty on the Internet with your brand name on it. This could be the starting point as you begin to recognize your digital strategy. Investigate Your Offline Experience Whether you are B2B or B2C, there’s an entire experience in store that defines who you are as a brand. There are also mapped layouts to get potential customers through aisles of products, or an employee showing them around product prototypes or accompanying them to a sales presentation. When you are working in a storefront, you can generally optimize the ultimate customer interaction because you are experiencing it firsthand and in person. You receive feedback from customers in real time, and can have a better grasp of why a sale didn’t happen because of conversations with the customer that provided you with legitimate insights about what can be improved. Set Conversion Goals and Assign Monetary Value Measuring social campaigns requires a thoughtful approach, including making the business case to enable regulated users to use social media, creating a social media working group to identify and mitigate the risks, crafting polices and processes, evaluating and selecting third-party vendors, and creating a pilot program. While the quantitative measurements of social ROI are important to a company’s overall goal setting and marketing success, qualitative results are often overlooked. Those who overlook them are missing valuable opportunities. Even just sending a snapshot of feedback from customers on social media to the product or marketing team will give them insight into what’s working and what’s not. Marketers must find a way to take those stories and relationships, pull them out, and show how their company’s presence has created waves on social media. Integrate Email and Social Media Integrating email and social media is becoming increasingly vital for marketing campaigns, and is also surprisingly achievable. Embrace social media and take the opportunity to get creative, don’t just add social share buttons to your email, after all it is unlikely recipients will want to share your entire email. Instead opt for adding social share links on individual articles and pieces of content, this way recipients can pick and choose what they share to their network. When recipients sign up to your newsletter they are in a state of high brand engagement. Take advantage of this by sending out an instant welcome email, suggesting that they check your brand out on Facebook, Twitter, YouTube or Pinterest. Recipients are far more likely follow this action when your brand is fresh in their minds. Define the Successful Elements of Your Business As you craft the perfect brand strategy for your company, you should define all of the necessary elements that make your business what it is. Think about your audience and their needs, your competition and how you can gain an advantage over them, and the kind of employees or brand personality you want representing your company in-store and online. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.