Ever wonder why you aren’t getting website traffic? Or why the traffic you are getting is bouncing off after just a few seconds? Website usability testing can answer those questions and more, providing useful insights and findings that can help to further improve and optimize your site. Website usability testing can be performed on sites that are both in development, as well as ones that are already live. An analysis of the site can provide information on load time, click patterns and paths, points of fall-off (referred to as “bounce rate”), referring sites and more. This information can then be used to craft a plan of action for the site that will ideally result in a positive user experience and repeat visits. With only seconds to make a positive first impression, and a heavily competitive online space, e-tailers need to take the time to understand how users interact with their site, and if there are any areas where the site is falling short. By taking doing this due diligence, businesses can achieve a higher client retention rate, decrease bounce and shopping cart abandonment rates and improve the overall experience. Website Jungle is a provider of high-quality professional website development and design services for several large cities in NJ, including: Newark, Elizabeth, Trenton, Weehawken, Toms River, T-neck and Paramus. To find out more about our website development services, including UI design, usability testing, SEO and PPC, contact us today at (888) 309-3292.