Online merchants of all sizes are subject to the growing list of demands from shoppers who expect improved on-site service. Forrester Research expects online commerce to grow almost 45-50% between now and 2016, which means huge opportunities for e-commerce store… Read more
Tags: ecommerce optimization
One of the most powerful purchase factors in the e-tail space is the power that consumers have over each other. Also referred to as “social proof”, this influence can help customers identify with others who are making the same purchase… Read more
An effective e-commerce website not only follows basic web design best practices, but also a host of other considerations to ensure maximum performance and conversion. While design aesthetic is important, the bottom line is that e-commerce sites need to be… Read more
Understanding a customer’s purchase behavior can help you to cater to their preferences and drive sales. Here we take a look at some strategies to help you increase average order size and ultimately, your business’ bottom line. Price psychologically –… Read more
You’ve got visitors to your website – that’s the first step. But converting them is another story. Whereas in the past, having compelling copy may have been enough to turn a browser to a buyer, now it takes much more… Read more