Creating a user-friendly online user experience is critical for the success of an online store. A disgruntled customer will never return and worse may share their harrowing experience with their friends and colleagues. Here is an exaggerated and humorous look… Read more
Tags: ecommerce
When you think of marketing activities for an e-commerce store, the things that probably come to mind are SEO, PPC, email campaigns and blogging. It’s true that these online methods are important to long-term success, but the channel that’s just… Read more
Email marketing is a significant component of many e-tailer’s web strategies. In fact, somewhere upwards of 40% of e-tail business can occur during the few weeks of the holidays season, whereas many e-tailers see slowed sales and traffic during the… Read more
It used to be that e-commerce store owners would categorize their audience under the umbrella of b2b or b2c, but today, with the consumerization of b2b in full effect, many are finding that they have to cater to both. It… Read more
Magento is already the leading open source e-commerce platform on the market, with features, flexibility and control that make it appealing to store owners, end-users and developers. Magento counts over 150,000 websites as clients, with enterprise solutions being used by… Read more