Type in the word attorney into any search engine and you’ll be hit with hundreds of millions of results. Type in a specific kind of attorney (i.e. family practice attorney, DUI attorney, etc.) and you’ve narrowed it down to tens of millions of results. Type in the area (i.e. family practice attorney los angeles website) and you’ve still got a few million results. Odds are, prospective customers are searching for your practice, but with all the competition in the industry, they may never actually find or click on it. That’s where SEO comes into play. There are a few different types of SEO you should be practicing if you’re an attorney: Organic SEO is important to the long-term vitality of your site. By this, we mean the keywords that prospective clients use to find your site. As you can see from above, the more specific you are, the better results you get. To ensure that your site is optimized for all of your keywords, you first need to go through a keyword exercise with the other partners or members of your team. Once you have the key phrases defined (aim for 10 to 20), then you think about writing content that uses those words. Paid Search is good for short term ROI. If you’re running a special promo, or are seeking immediate payoff from your advertising efforts, banner advertising or Google Adwords can be a great solution.Paired with organic search, paid search should be a viable part of your overall search strategy. It’s also great for testing new marketing messages, as it’s easy to track clicks and response rate. Local Search cannot be ignored. If you want to get to the top of the new Google results, you need to pay attention to the content of your site. Encourage user reviews. Establish a social media presence. If you don’t have time to do it, hire an intern or a college student to moderate your profiles and keep information up to date. This will increase your chance of being recommended by Google. For more information on our SEO services offered specifically to legal professionals, contact us today. Website Jungle is a local Jersey City web design and web strategy firm with seasoned professionals that are here to work for you. Let us make it easy, while you spend time doing the things that really matter – supporting your clients.
