Email Marketing is a fantastic way to communicate and build relationships with prospects, as well as for gathering important information. The objective of email marketing is to attract traffic to your website. Without driving clicks to your page or website, users will not be able to convert to sign ups or customers. The key to achieving this is relatively simple, capitalize on every moment where a user may feel forced to click. Below are a few pointers to help boost your email marketing strategy :- Keep Content Simple It is vital to get data to your target audience quickly, and in a method that makes them hungry for more. Including the beginning of an appropriate article in the emailer and then a link to the webpage for the full content, especially for longer emailers, such as e-newsletters work wonders. Pictures are another wonderful way to get readers interested. If your visuals are appealing, there is a better chance readers will be more engrossed from the beginning. Instead of simply telling the reader what is in the email, think of a creative way to lure their interest first. Consider asking a question or starting with a catchy headline. Overly basic statement-based headlines instantly explain what the article is about, as opposed to creating interest. Image based vs Text Based One of the critical questions clients ask is if they should send out emailers that are image-based or HTML/text-based. It is common for people to worry that their image-based emailers won’t make it to their audience, thinking they will be mostly blocked or sent to spam folders. This is not usually the case, especially when distributing through platforms like Constant Contact or Vertical Response. The benefit to image-based emails is that they will look uniform in all inboxes. Since they are a solid image, all browsers and desktop programs will display them the same way. The downside is that there is a slight chance that they will end up in a spam folder. For invitations or promotional emailers, image-based is still quite popular, as it allows more detail and creativity. Its recommended to use HTML/text-based emailers for anything text heavy, such as e-newsletters. HTML text offers great readability and a sharper display, and should be used for longer emails with more copy. Know your Audience You may have the best message in the world, but without the right target audience it means nothing. One should start by building a permission based list. In exchange for contact information, offer your customers something of value: a newsletter, a free seminar, or more information about your products & services. When collecting contact information, you should only ask for relevant information. Asking unnecessary questions will agitate people and may keep them away from signing up. It is important to include a way for people to unsubscribe in all your email campaigns. Unsolicited email or spam can be damaging to your reputation. Manage your contact lists so you can respond quickly and efficiently to requests for more information or to unsubscribe. Since email addresses can often change, keep your list current by carefully tracking the number of bounce-backs or undeliverable emails after every campaign. You should have a clear privacy policy that details how you will treat your customers’ personal contact information. Include a link to it in every email you send. Respect the terms of your privacy policy and never breach your customers’ trust. Website Jungle is a New York based digital marketing, web development and mobile app development company. Email Marketing is a fantastic way to communicate and build relationships with prospects, as well as for gathering important information. The objective of email marketing is to attract traffic to your website. Without driving clicks to your page or website, users will not be able to convert to sign ups or customers. The key to achieving this is relatively simple, capitalize on every moment where a user may feel forced to click. Below are a few pointers to help boost your email marketing strategy :- Keep Content Simple It is vital to get data to your target audience quickly, and in a method that makes them hungry for more. Including the beginning of an appropriate article in the emailer and then a link to the webpage for the full content, especially for longer emailers, such as e-newsletters work wonders. Pictures are another wonderful way to get readers interested. If your visuals are appealing, there is a better chance readers will be more engrossed from the beginning. Instead of simply telling the reader what is in the email, think of a creative way to lure their interest first. Consider asking a question or starting with a catchy headline. Overly basic statement-based headlines instantly explain what the article is about, as opposed to creating interest. Image based vs Text Based One of the critical questions clients ask is if they should send out emailers that are image-based or HTML/text-based. It is common for people to worry that their image-based emailers won’t make it to their audience, thinking they will be mostly blocked or sent to spam folders. This is not usually the case, especially when distributing through platforms like Constant Contact or Vertical Response. The benefit to image-based emails is that they will look uniform in all inboxes. Since they are a solid image, all browsers and desktop programs will display them the same way. The downside is that there is a slight chance that they will end up in a spam folder. For invitations or promotional emailers, image-based is still quite popular, as it allows more detail and creativity. Its recommended to use HTML/text-based emailers for anything text heavy, such as e-newsletters. HTML text offers great readability and a sharper display, and should be used for longer emails with more copy. Know your Audience You may have the best message in the world, but without the right target audience it means nothing. One should start by building a permission based list. In exchange for contact information, offer your customers something of value: a newsletter, a free seminar, or more information about your products & services. When collecting contact information, you should only ask for relevant information. Asking unnecessary questions will agitate people and may keep them away from signing up. It is important to include a way for people to unsubscribe in all your email campaigns. Unsolicited email or spam can be damaging to your reputation. Manage your contact lists so you can respond quickly and efficiently to requests for more information or to unsubscribe. Since email addresses can often change, keep your list current by carefully tracking the number of bounce-backs or undeliverable emails after every campaign. You should have a clear privacy policy that details how you will treat your customers’ personal contact information. Include a link to it in every email you send. Respect the terms of your privacy policy and never breach your customers’ trust. Website Jungle is a New York based digital marketing, web development and mobile app development company.