Social media changes rapidly, with new trends popping up all the time. In addition, businesses not only have to keep up with the algorithms of Google – they also now have to pay attention to what changes are being made on Facebook, Twitter and other major networks, so they can adjust their content strategies accordingly. Whether you’re just getting started with social, or just need a quick refresher, we’ve got some quick tips to guide you. Facebook-
- Remember quality is better than quantity. If you have a great topic you’re going to post, make sure to execute it well. Keep things short and sweet to effectively communicate with and engage your audience.
- Use targeting. The post page targeting feature allows businesses to deliver their message exactly to the audiences and demographics that will connect with them most.
- Measure, test, optimize, repeat. Keep track of what messages resonate with your fans. Monitor and revise your strategy based on likes, shares and virality.
Twitter
- Tell your story. Make each post interesting, but remember to use a consistent voice and tone.
- Use hashtags. Your content can be located more easily by using common hashtags, or better yet, a unique hashtag for your campaign
- Leverage real time events. Tweeting is fantastic for sharing what’s happening at an event that your fans can’t make it to, such as a launch party or a company announcement
YouTube
- Show – don’t tell. It’s always better to demo your products than to talk about demoing your products.
- Keep it under a minute. User’s attention spans are limited, so keep videos more succinct to command their attention.
Linkedin
- Involve your team. Encourage staff to participate in your company page and provide additional value-added content for followers.
- Participate in groups. Find and actively participate in group discussions where your thought leadership can be leveraged and where you can reach niche audiences of your products/services.
- Get recommended. Don’t be afraid to ask employees and clients for reviews and feedback. Their content only helps increase your visibility and authenticity.
There are also a number of other networks for b2c and b2b marketers alike. From Google+ to Tumblr and Pinterest to Instagram, each has its own unique uses and audiences. If you’re still not sure which one’s right for your business, call in an expert.
