Mobile marketing is emerging as the new go-to business strategy for most brands and products. It has the ability to cater to the specific needs of the target audience and provide localized experiences. It gives an upper hand to companies, as they become accessible to their clients via face to face interaction. Thus, if your message inbox is overflowing with promotional offers for a free burger or a donut, it is due to the popularity contest between companies vying for their customers’ attention. Advertising and marketing has turned into a race in today’s world. The company that is better and faster usually take home the winners trophy. But mobile marketing is tricky nonetheless. It’s not just about sending a text message. You also have to be aware of what your consumer wants, even before they know about it themselves. GPS localization and smart phone enabled targeting further helps companies make use of calls, texts, apps or emails to reach their clientele and offer them exclusive deals. These offers usually attract customers to their stores and products successfully. There are many new initiatives that you can employ to perfect your mobile marketing campaign. You might be terrified of the technical jargon of e-commerce development or mobile app development, but after reading this you will be able to get started with mobile marketing in no time. Build a Social Media Presence A strong social media presence can become the difference between a great and a failing mobile marketing campaign. Facebook, Twitter, Instagram and other social networks can provide you with a platform where you can market your product. Social media sites give your company an insight into a person’s life, their likes and dislikes. Pay attention to what is trending and stay up to date, as every social media platform is slightly different from the other. Effective Mobile eCommerce Mobile marketing campaigns are the future of advertising. Many of the researchers have been brave enough to term mobile marketing as the brick and mortar of e-commerce. But it is not child’s play to plan and execute a campaign that will win the hearts and appeal to the minds of the buyer. Having the best mobile app development proves to be the icing on the cake, when push notifications and ‘scan and buy’ options built into the app allow your consumers to get the best deals. Relevant and Punctual Sending a coupon of a couple’s retreat to a person who has had a bitter breakup and is currently single will be cruel and insensitive on your part. This is why research comes in handy when you are competing to provide relevant deals to the target market. Offering the right deal at the right time will not only gain you more customers, but great reviews on apps like yelp and foursquare. Therefore, keep an eye on your client’s social media activity, and stay informed of their varying needs. Making the most of these initiatives will boost your mobile marketing campaign and increase the reach of your business towards a more tech savvy audience. Website Jungle is a New York based digital marketing, web development and mobile app development company.Mobile marketing is emerging as the new go-to business strategy for most brands and products. It has the ability to cater to the specific needs of the target audience and provide localized experiences. It gives an upper hand to companies, as they become accessible to their clients via face to face interaction. Thus, if your message inbox is overflowing with promotional offers for a free burger or a donut, it is due to the popularity contest between companies vying for their customers’ attention. Advertising and marketing has turned into a race in today’s world. The company that is better and faster usually take home the winners trophy. But mobile marketing is tricky nonetheless. It’s not just about sending a text message. You also have to be aware of what your consumer wants, even before they know about it themselves. GPS localization and smart phone enabled targeting further helps companies make use of calls, texts, apps or emails to reach their clientele and offer them exclusive deals. These offers usually attract customers to their stores and products successfully. There are many new initiatives that you can employ to perfect your mobile marketing campaign. You might be terrified of the technical jargon of e-commerce development or mobile app development, but after reading this you will be able to get started with mobile marketing in no time. Build a Social Media Presence A strong social media presence can become the difference between a great and a failing mobile marketing campaign. Facebook, Twitter, Instagram and other social networks can provide you with a platform where you can market your product. Social media sites give your company an insight into a person’s life, their likes and dislikes. Pay attention to what is trending and stay up to date, as every social media platform is slightly different from the other. Effective Mobile eCommerce Mobile marketing campaigns are the future of advertising. Many of the researchers have been brave enough to term mobile marketing as the brick and mortar of e-commerce. But it is not child’s play to plan and execute a campaign that will win the hearts and appeal to the minds of the buyer. Having the best mobile app development proves to be the icing on the cake, when push notifications and ‘scan and buy’ options built into the app allow your consumers to get the best deals. Relevant and Punctual Sending a coupon of a couple’s retreat to a person who has had a bitter breakup and is currently single will be cruel and insensitive on your part. This is why research comes in handy when you are competing to provide relevant deals to the target market. Offering the right deal at the right time will not only gain you more customers, but great reviews on apps like yelp and foursquare. Therefore, keep an eye on your client’s social media activity, and stay informed of their varying needs. Making the most of these initiatives will boost your mobile marketing campaign and increase the reach of your business towards a more tech savvy audience. Website Jungle is a New York based digital marketing, web development and mobile app development company.