Magento is already the leading open source e-commerce platform on the market, with features, flexibility and control that make it appealing to store owners, end-users and developers. Magento counts over 150,000 websites as clients, with enterprise solutions being used by shopping sites, as well as those in the business, health, sports, technology and automotive industries. So what’s the big secret behind Magento’s success? It’s all in delivering targeted solutions and services to each audience. For programmers, Magento’s support system is unparallelled, with a global ecosystem backed by developers and partners. Magento hosts a number of events – including an annual Magento symposium, local forums and training sessions, as well as “Meet Magento” conference events that bring together and connect developers, retailers and Magento experts, with the goal of continuous improvement and the sharing of best practices. Magento has proven to be dependable, and is known for releasing new versions on a regular basis, to provide bug fixes and new features. For store owners, Magento offers appealing flexibility, with the option to customize storefronts through a number of different extensions. Being open source, the platform has the ability to take on most any look, feel or functionality. In addition, merchants that use the system tout its low total cost of ownership and ease of updates. Major retailers that use Magento include Nike, Sierra Nevada, Nespresso, Oneida, Olympus, Vizio and Christian Louboutin. For end users, Magento makes it easy to provide a high-quality user experience, delivered through responsive design and all the bells and whistles that help users fully experience and engage with products. Magento is positioned to be much more than a shopping cart, allowing e-tailers to customize experiences based on the customer and shopping behavior.
Magento is already the leading open source e-commerce platform on the market, with features, flexibility and control that make it appealing to store owners, end-users and developers. Magento counts over 150,000 websites as clients, with enterprise solutions being used by shopping sites, as well as those in the business, health, sports, technology and automotive industries. So what’s the big secret behind Magento’s success? It’s all in delivering targeted solutions and services to each audience. For programmers, Magento’s support system is unparallelled, with a global ecosystem backed by developers and partners. Magento hosts a number of events – including an annual Magento symposium, local forums and training sessions, as well as “Meet Magento” conference events that bring together and connect developers, retailers and Magento experts, with the goal of continuous improvement and the sharing of best practices. Magento has proven to be dependable, and is known for releasing new versions on a regular basis, to provide bug fixes and new features. For store owners, Magento offers appealing flexibility, with the option to customize storefronts through a number of different extensions. Being open source, the platform has the ability to take on most any look, feel or functionality. In addition, merchants that use the system tout its low total cost of ownership and ease of updates. Major retailers that use Magento include Nike, Sierra Nevada, Nespresso, Oneida, Olympus, Vizio and Christian Louboutin. For end users, Magento makes it easy to provide a high-quality user experience, delivered through responsive design and all the bells and whistles that help users fully experience and engage with products. Magento is positioned to be much more than a shopping cart, allowing e-tailers to customize experiences based on the customer and shopping behavior.