You’ve probably seen the stats: the use of smart phones and tablets is quickly on the rise. In 2013, 17% of web traffic has come through mobile, representing more than a 6% increase since 2012. What does this mean for your business? For starters it means your website should be designed in such a way that it is a responsive site. Responsive web design means designing a site that will provide an optimal viewing experience and automatically adapt to the viewing environment. This means your website will resize itself and have a consistent look whether it is viewed on a desktop, laptop, tablet or smartphone (iPhone and Android). Responsive web design has become one of the hottest trends in 2013. Responsive sites use fluid grids and all page elements are sized by proportion rather than pixels. With the rapid use of mobile devices, it is important for businesses to switch to responsive web design. Mobile apps are also on the rise. App use has increased 115% in 2013 and probably much more in 2014. But mobile app development is not just meant to be customer focused; they can also improve internal processes such as logistics, supply chain management, purchasing, maintenance or sales support. Native App vs. Web Apps: What’s the difference? Native Apps are apps that you download from the app store like itunes App store for Apple and Google play for Android. As the name suggests, Web apps are applications on the Internet (www) that can be accessed by a browser either on a computer or mobile device. What’s better for you business? The answer to this will depend on the utility of the app. Will the app take advantage of the smart phone features… Like mobility convenience, GPS, camera, scanning, notification etc.? If yes, then you should consider a mobile app for you business. Also mobile app development allows the most personalization and best User Experience (UX). On the other hand, if you are on a tight budget and SEO is of more importance to you to get your product and services out in the market, then a Web app that is mobile friendly or responsive is probably your best bet. Most large companies ranging from financial services like Bank of America to consumer services like Groupon tend to have both to maximize client engagement. Humor in everyday life And here’s some mobile humor….this video pokes fun at how addicted we are to our mobile phones but humor aside, this also stresses the importance of why you need to get your business mobile ready. Mobile platforms are a marketer’s dream as it gives you the opportunity to be in front of your customer 24/7. Not all businesses need an iPhone or Android mobile app, but all need a mobile-friendly website! Is your business mobile ready? You’ve probably seen the stats: the use of smart phones and tablets is quickly on the rise. In 2013, 17% of web traffic has come through mobile, representing more than a 6% increase since 2012. What does this mean for your business? For starters it means your website should be designed in such a way that it is a responsive site. Responsive web design means designing a site that will provide an optimal viewing experience and automatically adapt to the viewing environment. This means your website will resize itself and have a consistent look whether it is viewed on a desktop, laptop, tablet or smartphone (iPhone and Android). Responsive web design has become one of the hottest trends in 2013. Responsive sites use fluid grids and all page elements are sized by proportion rather than pixels. With the rapid use of mobile devices, it is important for businesses to switch to responsive web design. Mobile apps are also on the rise. App use has increased 115% in 2013 and probably much more in 2014. But mobile app development is not just meant to be customer focused; they can also improve internal processes such as logistics, supply chain management, purchasing, maintenance or sales support. Native App vs. Web Apps: What’s the difference? Native Apps are apps that you download from the app store like itunes App store for Apple and Google play for Android. As the name suggests, Web apps are applications on the Internet (www) that can be accessed by a browser either on a computer or mobile device. What’s better for you business? The answer to this will depend on the utility of the app. Will the app take advantage of the smart phone features… Like mobility convenience, GPS, camera, scanning, notification etc.? If yes, then you should consider a mobile app for you business. Also mobile app development allows the most personalization and best User Experience (UX). On the other hand, if you are on a tight budget and SEO is of more importance to you to get your product and services out in the market, then a Web app that is mobile friendly or responsive is probably your best bet. Most large companies ranging from financial services like Bank of America to consumer services like Groupon tend to have both to maximize client engagement. Humor in everyday life And here’s some mobile humor….this video pokes fun at how addicted we are to our mobile phones but humor aside, this also stresses the importance of why you need to get your business mobile ready. Mobile platforms are a marketer’s dream as it gives you the opportunity to be in front of your customer 24/7. Not all businesses need an iPhone or Android mobile app, but all need a mobile-friendly website! Is your business mobile ready?