With all the talk about social media, mobile marketing and video content on websites, one of the topics that often gets overlooked is classic SEO strategy. Many customers ask me if SEO is still relevant – and the answer is undeniably – yes. As long as there are search engines, SEO is still important. Here’s why: If you are business that needs more customers, then SEO can help you get them. In order to achieve a high ranking, you first need to identify your keywords, then incorporate them in the on-page content of your site. Your keywords are the words that customers use in search engines like Google to search for products and services like yours. It’s important to have these keywords in descriptive static content, as well as in content that is updated on a frequent basis. For example, using your keywords in blogs, social feeds, newsletters and press releases that are posted on your site helps your site to stay relevant. If you are a business that is already top-ranked by Google, then SEO can help you stay there. After all, a website isn’t a one-time project. It’s a marketing investment that requires management and maintenance in order to be effective in attracting new customers, as well as maintaining a current client base. If you aren’t continuing to post SEO content to your site, consider the fact that your competitors are. Google issues search engine results placement report quite frequently, so just because you are on top one day, doesn’t mean you’ll stay there without some added effort. It’s true that SEO takes time, but it also pays off big in the long-run. If you’re looking to drive immediate traffic, a combination of SEO and SEM can help you achieve those goals. Have questions about SEO or SEM? Contact one of our SEO specialists at 888-309-3292 to learn more.With all the talk about social media, mobile marketing and video content on websites, one of the topics that often gets overlooked is classic SEO strategy. Many customers ask me if SEO is still relevant – and the answer is undeniably – yes. As long as there are search engines, SEO is still important. Here’s why: If you are business that needs more customers, then SEO can help you get them. In order to achieve a high ranking, you first need to identify your keywords, then incorporate them in the on-page content of your site. Your keywords are the words that customers use in search engines like Google to search for products and services like yours. It’s important to have these keywords in descriptive static content, as well as in content that is updated on a frequent basis. For example, using your keywords in blogs, social feeds, newsletters and press releases that are posted on your site helps your site to stay relevant. If you are a business that is already top-ranked by Google, then SEO can help you stay there. After all, a website isn’t a one-time project. It’s a marketing investment that requires management and maintenance in order to be effective in attracting new customers, as well as maintaining a current client base. If you aren’t continuing to post SEO content to your site, consider the fact that your competitors are. Google issues search engine results placement report quite frequently, so just because you are on top one day, doesn’t mean you’ll stay there without some added effort. It’s true that SEO takes time, but it also pays off big in the long-run. If you’re looking to drive immediate traffic, a combination of SEO and SEM can help you achieve those goals. Have questions about SEO or SEM? Contact one of our SEO specialists at 888-309-3292 to learn more.