How to Leverage Content for Your Business
I often ask myself this question: do businesses really need quality content in order to keep their clients engaged?
The answer, maybe surprisingly, is a resounding – yes!
In the online space, content is KING. If you’re looking to attract traffic to your business website, you need to have relevant, valuable and consistent content!
A great point to note here is that creating content is not always only about writing articles and informational pieces on your company’s blog. You need to consistently build content for social media, email marketing campaigns, and official communications within your business or to the press.
Some of the business content that you should consider for your business include:
Articles for your website and/or blog: Business owners typically think of blog and website content when they hear of business content on the web. Great content gives your website a fresh appeal, and allows you to create work that is a lot more search friendly.
Social media: Entirely relying on Google and other search engines to drive traffic is not always the best strategy to get in front of your target audience. Social media content can generate an abundance of traffic to your website AND help you align yourself better as a true leader in your field. It’s a win, win!
Guest articles: If you are looking to raise your visibility or improve your credibility, you can create guest articles on websites that speak to your ideal client. Websites such as Entrepreneur, Forbes, Huffington Post and Business are always looking for high-quality and knowledgeable contributors. You can reach more people when you provide articles to other avenues.
Press releases: Broadcasting news about any recent events and business developments are super critical. A good press release is a great source of information for others.
Email marketing: No need to worry, folks — email marketing is still alive and kicking! Doubters have been predicting the end of email marketing since the rise of Twitter. Surprised? But each year, the value of email marketing increases while more and more people use it for knowledge and information. A good email marketing campaign, as well as a well-managed sales funnel, can result in a better conversion rate than casual traffic to your website.
Other business communications: You might also have need of other business content. Memos, presentations, internal emails, and other business communications are a part of the lifeblood of a business in the modern age.
Do you use engaging content for your business website in order to keep your clients engrossed?