Understanding a customer’s purchase behavior can help you to cater to their preferences and drive sales. Here we take a look at some strategies to help you increase average order size and ultimately, your business’ bottom line. Price psychologically – Adding pricier products to your site can actually help to increase the amount customers spend on other (lower-priced) options. According to consumer psychology studies, visitors who see a more expensive option next to a lesser one will have an easier time buying the lesser item, believing that they are getting a better value. Practice suggestive selling – Cross-selling and up-selling is a great practice for increasing order size. This can either be done during the shopping process where the buyer is presented with complimentary products or other customers favorites, or during the checkout process where incentives such as free shipping can be achieved if the order reaches a certain dollar amount. Some sites also use “Get this Look” graphics where mood boards and looks are created to make purchases as quick and easy as possible for customers on the go. Offer promotions – Once you have achieved a customer sale, increase the frequency of their purchases with frequent communication through email newsletters, and promotions delivered via social networks. If your site allows it, implement a customer loyalty program to reward regular customers. Provider on-site reviews – The majority of website visitors research online before they make a purchase. Make sure that customers have the information they need on your site, so they don’t leave to visit a competitor’s instead. Boosting an average order size is easier than you think, but if you’re not sure where to start, give us a call. The team at Website Jungle is well-versed in shopping cart optimization and offers free consultations and affordable options. Contact us at 888-309-3292.Understanding a customer’s purchase behavior can help you to cater to their preferences and drive sales. Here we take a look at some strategies to help you increase average order size and ultimately, your business’ bottom line. Price psychologically – Adding pricier products to your site can actually help to increase the amount customers spend on other (lower-priced) options. According to consumer psychology studies, visitors who see a more expensive option next to a lesser one will have an easier time buying the lesser item, believing that they are getting a better value. Practice suggestive selling – Cross-selling and up-selling is a great practice for increasing order size. This can either be done during the shopping process where the buyer is presented with complimentary products or other customers favorites, or during the checkout process where incentives such as free shipping can be achieved if the order reaches a certain dollar amount. Some sites also use “Get this Look” graphics where mood boards and looks are created to make purchases as quick and easy as possible for customers on the go. Offer promotions – Once you have achieved a customer sale, increase the frequency of their purchases with frequent communication through email newsletters, and promotions delivered via social networks. If your site allows it, implement a customer loyalty program to reward regular customers. Provider on-site reviews – The majority of website visitors research online before they make a purchase. Make sure that customers have the information they need on your site, so they don’t leave to visit a competitor’s instead. Boosting an average order size is easier than you think, but if you’re not sure where to start, give us a call. The team at Website Jungle is well-versed in shopping cart optimization and offers free consultations and affordable options. Contact us at 888-309-3292.