Gamification is a tool used by businesses to keep employees motivated, but it’s gaining traction as a tool for driving loyal customer engagement. Rewarding customers for their contributions to your business will make them more inclined to come back with their friends in tow.
There are a few ways to build gamification into the web design and mobile apps for your NJ business:
1. Training. Do customers need help navigating your website? Can your product be complicated to use? Build an interactive gaming element into your website to give instructions or help customers make the most of your product. Interactive tutorials are much more interesting than paragraphs of text and give you the opportunity to ask for feedback. It’s been shown that aside from building loyalty, a gamified website can reduce the number of complaints received while simultaneously increasing product knowledge and word of mouth exposure.
2. The loyalty program. Think about the businesses you frequently shop at and consider why you shop there. Chances are, there might be a loyalty or membership program influencing your purchasing decisions. After customers use your web tutorial, you can offer them a discount on your products as a thank-you. You can incorporate any sort of incentive program into your business; maybe you want to reward people for using your mobile app or for sharing your website with their friends on social media. Maybe your only concern is driving product. Either way, incorporating and advertising a loyalty program on your website will drive traffic to your business pages.
3. Interactive customer service. Customers should be able to get in touch with you on your website or email if they need immediate help, but why not reward them for using social media instead? Create a special hashtag for customer service issues. Customers can tweet at you or post to Facebook in order to contact you, and you in turn can offer points to be redeemed for discounts or other rewards. You’ll be boosting your SEO and social media traffic while offering the same great customer service you would give via traditional methods of contact.
Website Jungle is a NJ based website design company and Digital Agency