If a mobile app is part of your marketing blend, it is vital to establish a strapping connection to transformation, one that users will embrace within the first few weeks. Users who do not connect with your app instantly are likely to uninstall and neglect you forever. In today’s scenario we see that mobile app management (MAM) platforms are taking a new approach to enterprise mobility, focusing on effective app management rather than total device control. MAM solutions offer several functions like app discovery, provisioning, update notifications, entitlement, revocation, and other app-centric features. MAM platforms are occasionally referred to as “enterprise app stores”, since they reproduce many of the capabilities found in consumer stores but backed by an enterprise-grade feature set and integrated in real-time with enterprise systems. Here are a few important things to keep in mind when considering mobile app management: Several Approaches There are numerous approaches to enable secure app management including containerization, virtual machines, OS partitioning, and remote presentation. Every option assures to enable app access with centralized entitlement and revocation control. Each approach also balances risk/reward around app performance, server complexity, IT control, and user experience. Consider how these options align to your IT and user needs, and select wisely. UX is Key Mobile users are extremely fervent about their user experience, and this subject comes to the front end when discussing app discovery and induction. Users have become accustomed to varied metaphors for managing apps on their respective devices. Well-designed MAM solutions allow discovery and entitlement via a native-feeling yet enterprise grade mechanism. Keep it Central MAM platforms depend on corporate policies and core systems in order to work smoothly. Users could have an entry to apps based on their department, role, organization level, location, device type, tenure, and more. The best MAM solutions are able to attract this information from corporate directories, and provide and control entry to apps based on this centralized source of information. When not integrated, app deployment quickly becomes disorganized and obsolete. Encouragement to Engage Cultivate user engagement and retention by sending marketing messages with relevant, valuable content. Personalized recommendations, based on ‘last brand viewed’ or ‘most recent purchase’, provide value to your users and warm them to your mobile app experience. The key is to target specific segments of users and to incorporate personalization. Generic push notifications are the junk mail of the mobile world, and do more harm than good. You never want your users to think, “I bet 10,000 other people got this exact same message.” The authoritarian approach to device management that surfaced post smartphones hit the enterprise has given way to an intricate set of controls targeted at the app layer. Today there is less worry about cameras and much more attention paid to efficiently provisioning the right apps to each role within the enterprise. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.If a mobile app is part of your marketing blend, it is vital to establish a strapping connection to transformation, one that users will embrace within the first few weeks. Users who do not connect with your app instantly are likely to uninstall and neglect you forever. In today’s scenario we see that mobile app management (MAM) platforms are taking a new approach to enterprise mobility, focusing on effective app management rather than total device control. MAM solutions offer several functions like app discovery, provisioning, update notifications, entitlement, revocation, and other app-centric features. MAM platforms are occasionally referred to as “enterprise app stores”, since they reproduce many of the capabilities found in consumer stores but backed by an enterprise-grade feature set and integrated in real-time with enterprise systems. Here are a few important things to keep in mind when considering mobile app management: Several Approaches There are numerous approaches to enable secure app management including containerization, virtual machines, OS partitioning, and remote presentation. Every option assures to enable app access with centralized entitlement and revocation control. Each approach also balances risk/reward around app performance, server complexity, IT control, and user experience. Consider how these options align to your IT and user needs, and select wisely. UX is Key Mobile users are extremely fervent about their user experience, and this subject comes to the front end when discussing app discovery and induction. Users have become accustomed to varied metaphors for managing apps on their respective devices. Well-designed MAM solutions allow discovery and entitlement via a native-feeling yet enterprise grade mechanism. Keep it Central MAM platforms depend on corporate policies and core systems in order to work smoothly. Users could have an entry to apps based on their department, role, organization level, location, device type, tenure, and more. The best MAM solutions are able to attract this information from corporate directories, and provide and control entry to apps based on this centralized source of information. When not integrated, app deployment quickly becomes disorganized and obsolete. Encouragement to Engage Cultivate user engagement and retention by sending marketing messages with relevant, valuable content. Personalized recommendations, based on ‘last brand viewed’ or ‘most recent purchase’, provide value to your users and warm them to your mobile app experience. The key is to target specific segments of users and to incorporate personalization. Generic push notifications are the junk mail of the mobile world, and do more harm than good. You never want your users to think, “I bet 10,000 other people got this exact same message.” The authoritarian approach to device management that surfaced post smartphones hit the enterprise has given way to an intricate set of controls targeted at the app layer. Today there is less worry about cameras and much more attention paid to efficiently provisioning the right apps to each role within the enterprise. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.