For many businesses, appearing on the first page of Google search results will significantly change the trajectory of their business. In the race to the top, marketers as well as web developers are constantly trying to keep up with the latest and best SEO practices. The things you do to your webpages to improve SEO ranking is called On Page optimization. And then there are things that you do outside of your website like back linking is called Off Page optimization. Here are some of the best practices to keep in mind for On Page SEO strategies.
Keywords Remain Important
Having high quality keywords is important, but you will generally want to keep the number of keywords you are using on your site to a minimum. Use them in your Meta data (i.e. Title, Meta Description, H1 Tag) and content, but stick to a few and do not overuse them.
Today, if you try to stuff too many keywords into your content, it can raise a red flag with the Google algorithms. They may see this as a deceptive practice, and it could actually hurt your SEO ranking. Keep in mind that plurals do not need to be separate keywords, and Google even helps people find things that they’ve misspelled. Keep your keywords simple and use them wisely.
Your Site Speed
You need to have a well-designed site that loads quickly for your visitors. Google has made it clear that the speed of a site does play a role when it comes to their rankings. If you have a slow site, people are not going to want to use it. Google understands this and will place you lower in the page rankings. You can talk with your web design team in NJ to ensure they are helping to build a lean and fast site, but make sure you talk with your host as well.
Optimize the Page Titles
Make sure you are using proper formatting for your page titles. This means you should keep them between 50 and 60 characters, and they should be descriptive of what the page represents. Keywords should certainly be used in these titles.
Website Jungle is a New York based website design company and Digital Agency.