Ever wondered why enterprise mobility is going mainstream? In this day and age, mobile devices continue to create ripples in the enterprise. We are seeing an incredible rise in custom apps, intended primarily for internal use within the business. These mobile development apps give employees complete mobile access to corporate data, organizational systems and work processes, so they can work constructively in a safe environment. In short, going mobile refers to having a phone and access to email, contacts, as well as web browsing. For laptop users however, mobility has often required a virtual private network connection just to get at email or data held back at the office. The good news is that things are changing. Going forward, I believe we’ll see a rapid increase in software development, as well as the use of custom enterprise mobile apps, transforming the way in which businesses work. This trend will be fueled by the following key factors. Off-the-shelf apps will become accessible CRM and ERP vendors already offer off-the-shelf mobile apps as standard. Soon sales force automation apps will be as common as e-mail on mobile devices. This indicates the maturity of packaged mobile apps, and increasingly they are gaining acceptance and credibility by delivering improvements in business efficiency. “Always On” Customer Channel Engage your customers like never before with an “Always On” customer channel and actively push the latest business information about your products and services to customers over the air. Enable your customers to consume enterprise content and do business transactions wherever they are irrespective of their internet connectivity. With rich user interfaces and push notifications, provide your customers a greater app experience, gain their satisfaction and increase your brand loyalty. Enhance your products and services by getting your customers to participate in feedback programs on their smartphones and tablets. Build a great customer experience using Mowbly, the people focused enterprise mobility platform. Personal infrastructure will drive an organization’s success With accessibility and rapid adoption of smartphones and tablets, especially by knowledge workers, businesses are increasingly putting BYOD (Bring Your Own Device) policy at the heart of their mobile strategy. Companies recognize that BYOD offers a security risk and can make things harder for the IT team, but if executed correctly, these issues can be addressed. Ultimately, the advantages of being able to work with your employees in such an intimate manner with a device that they keep by their side at nearly all times far outweighs the costs involved. My view is that there is nothing but good news for the enterprise mobility industry and in the end this will benefit enterprise mobility managers as they struggle to keep up with the pace of innovation, fragmentation and complexity they currently have to deal with. Website Jungle is a New York City based digital marketing, web development and mobile app development company. Ever wondered why enterprise mobility is going mainstream? In this day and age, mobile devices continue to create ripples in the enterprise. We are seeing an incredible rise in custom apps, intended primarily for internal use within the business. These mobile development apps give employees complete mobile access to corporate data, organizational systems and work processes, so they can work constructively in a safe environment. In short, going mobile refers to having a phone and access to email, contacts, as well as web browsing. For laptop users however, mobility has often required a virtual private network connection just to get at email or data held back at the office. The good news is that things are changing. Going forward, I believe we’ll see a rapid increase in software development, as well as the use of custom enterprise mobile apps, transforming the way in which businesses work. This trend will be fueled by the following key factors. Off-the-shelf apps will become accessible CRM and ERP vendors already offer off-the-shelf mobile apps as standard. Soon sales force automation apps will be as common as e-mail on mobile devices. This indicates the maturity of packaged mobile apps, and increasingly they are gaining acceptance and credibility by delivering improvements in business efficiency. “Always On” Customer Channel Engage your customers like never before with an “Always On” customer channel and actively push the latest business information about your products and services to customers over the air. Enable your customers to consume enterprise content and do business transactions wherever they are irrespective of their internet connectivity. With rich user interfaces and push notifications, provide your customers a greater app experience, gain their satisfaction and increase your brand loyalty. Enhance your products and services by getting your customers to participate in feedback programs on their smartphones and tablets. Build a great customer experience using Mowbly, the people focused enterprise mobility platform. Personal infrastructure will drive an organization’s success With accessibility and rapid adoption of smartphones and tablets, especially by knowledge workers, businesses are increasingly putting BYOD (Bring Your Own Device) policy at the heart of their mobile strategy. Companies recognize that BYOD offers a security risk and can make things harder for the IT team, but if executed correctly, these issues can be addressed. Ultimately, the advantages of being able to work with your employees in such an intimate manner with a device that they keep by their side at nearly all times far outweighs the costs involved. My view is that there is nothing but good news for the enterprise mobility industry and in the end this will benefit enterprise mobility managers as they struggle to keep up with the pace of innovation, fragmentation and complexity they currently have to deal with. Website Jungle is a New York City based digital marketing, web development and mobile app development company.