While you might be cajoled to mix content marketing with posts and social outreach, doing so could mean that you might loose out on the possibilities presented by your other onsite content. You need to make sure the content on the “About Us” page tells an enthralling story. When potential clients and visitors access your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will certainly go to your “About Us” page to learn more. There are several websites with varied information and they possess all kinds of looks and feel. When a visitor decides to go to the “About Us” page, he or she is on a fact-finding expedition, as well as looking for the “story” of your business. If your website only speaks about your products and/or services, you are selling it in a half-baked manner. People are curious to know more than just that about you and your business. The “About Us” page is an integral part of website development and its is a great way to share with your visitors what your business is all about and to give them the conviction to understand that you and your business possess the skills and experience that they need to be able to resolve their issues. This page should have an explanation of your business, which answers the “What do we do?” question. It should also have a mission statement, which will explain they you do what you do. It is vital to explain your business team, so that people can relate to you and your staff on a humanistic level. The content on your “About Us” page must also throw light on all of the critical points concerning your business. It would be nice to throw in some fun facts that are not necessarily connected to what you are doing now but which include an interesting angle to your presence. Your content on that page needs to really explain what is different about your business and should have a concise message as to why people should buy from you instead of from someone else. Communication should be crisp and clear. The information on that page says a plenty in terms of how it represents your business and what it stands for. Your online presence is all about alliances and synergies with people. The more you connect on a personal level, the smoother it will be to bind connections with your readers and eventually, they will become your customers. Although not everyone who visits your website will end up visiting your “About Us” page, it is essential to entice those people who do click on the page. You will achieve this by having content that is insightful, interesting and eventually make your visitors believe that they can’t truly cannot do without what you are offering. Website Jungle is a New York based digital marketing, web development and mobile app development company. While you might be cajoled to mix content marketing with posts and social outreach, doing so could mean that you might loose out on the possibilities presented by your other onsite content. You need to make sure the content on the “About Us” page tells an enthralling story. When potential clients and visitors access your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will certainly go to your “About Us” page to learn more. There are several websites with varied information and they possess all kinds of looks and feel. When a visitor decides to go to the “About Us” page, he or she is on a fact-finding expedition, as well as looking for the “story” of your business. If your website only speaks about your products and/or services, you are selling it in a half-baked manner. People are curious to know more than just that about you and your business. The “About Us” page is an integral part of website development and its is a great way to share with your visitors what your business is all about and to give them the conviction to understand that you and your business possess the skills and experience that they need to be able to resolve their issues. This page should have an explanation of your business, which answers the “What do we do?” question. It should also have a mission statement, which will explain they you do what you do. It is vital to explain your business team, so that people can relate to you and your staff on a humanistic level. The content on your “About Us” page must also throw light on all of the critical points concerning your business. It would be nice to throw in some fun facts that are not necessarily connected to what you are doing now but which include an interesting angle to your presence. Your content on that page needs to really explain what is different about your business and should have a concise message as to why people should buy from you instead of from someone else. Communication should be crisp and clear. The information on that page says a plenty in terms of how it represents your business and what it stands for. Your online presence is all about alliances and synergies with people. The more you connect on a personal level, the smoother it will be to bind connections with your readers and eventually, they will become your customers. Although not everyone who visits your website will end up visiting your “About Us” page, it is essential to entice those people who do click on the page. You will achieve this by having content that is insightful, interesting and eventually make your visitors believe that they can’t truly cannot do without what you are offering. Website Jungle is a New York based digital marketing, web development and mobile app development company.