Design is not just something designers do, it is marketing. It is your product and how it works. The more i have learned about design, the better results i have gotten. In an effort to make this process smoother to anyone who may be thinking about building a website, below are a few key points to keep in mind while coming up with an effective website design. To kick start the designing process, internal planning needs to be done to make sure that you have the available resources in the areas of expertise for the project that will require feedback. It is essential to make sure you know who the decision-makers are for each step of the process and intimate them in advance to be reachable in order review deliverables and provide feedback. Limit your critical decision-makers as crowd-funded feedback tends to lead to chaos and creates confusion during the website build process more than resolving the issue. It is ideal to have one person in charge of collecting and consolidating feedback as this not only quickens the process, but it allows your design team to be efficient in finalizing revisions needed per your feedback. Make sure to have resources for gathering content. Content is the number 1 reason that website projects get delayed. Your supervisor will work with you to outline all content areas needed and will provide a suggested schedule for delivering content over the course of the project. In order to succeed, follow a schedule and assign different resources to own different pieces of content. Post training on how to use your CMS, keep time shortly after the training to go into the CMs and actually use the tools to test them out and see how to manage content. There is a bit of a learning curve in getting used to the new CMS, so the sooner you dig in the better! A website’s navigation structure is another important aspect to keep in mind while designing a website. This is common sense, but it’s still surprising how many web designs take site navigation for granted. Placement, style, technology (will it use JavaScript or just CSS?), usability, and web accessibility are just a few of the things you need to consider when creating the navigation design. Your navigation design should work without CSS because of text-based browsers. In order to achieve desired results, it is integral to design websites that are malleable and easy to maintain. Make your website as modular as possible by separating style from structure. Website Jungle is a New York based digital marketing, web development and mobile app development company.