Oftentimes, local businesses rely heavily on Yellow Page advertising and word-of-mouth to provide repeat business and a solid customer base. But having a short and long term marketing strategy is a good idea, whether you are a mom-and-pop business or a large corporation. Sure, smaller businesses may not have a huge marketing budget, but that doesn’t mean that they can’t make effective use of the funds they do have – in order to stretch the dollar and get the highest return on investment. As a local Jersey City business, we know a little about being a small fish in a big pond, but that doesn’t stop us from doing everything that we can to get the word out about our services. It’s by practicing what we preach, that we are able to relate to our clients and to offer a value-add. Here are just a few of our top marketing tips for promoting your local business online:
  1. Promote your site. Link to it. Blog about it. Be involved in the social realm. Share it.
  2. Practice SEO and remember that keywords drive EVERYTHING!
  3. Use email marketing to build a database, then offer a benefit to those enrolled. Whether it’s a discount, a sneak peek at an upcoming product/service or a valuable piece of information, make it worthwhile for visitors to sign-up.
  4. Ask for feedback. Consumers place high value on what others think. Provide a forum where clients can rate you. Ask what you can do to improve and then listen and implement accordingly.
  5. Be the expert in your industry or niche. Write articles. Get press coverage. Become the authority.
For our complete list of online marketing tips, contact us today.