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Why Every Small Business Needs a Website
Today, websites are an absolute necessity if you want your business to be found. Whether you’re a local professional here in New York, NY or an e-commerce store that serves clients across the U.S.

Your website can be used for a number of purposes:
  • Awareness– Without a website, potential customers might not every find your business. You could be losing valuable market share to your competitors’ online presence.
  • Marketing – Acquiring a customer online is cheaper than other forms of traditional marketing. Of course, a well rounded strategy will incorporate an integrated approach of online and offline supporting elements.
  • Sales – Whether you sell products online, or promote your services, a well thought out website can not only put you on the map, it can help you increase your bottom line.

Website Jungle does website development for New York, NY and across the U.S. If you’re interested in developing a website to support your local business in NY or NJ, or for more information about our website services for small businesses, call us at (888) 309-3292.

Dos and Don’ts for E-Commerce Sites
  • Tell/show the benefits of your products or services. Don’t just list the features, but relate these to how they will benefit the end user. After all, your visitors don’t need to be sold on your company – more importantly they should have a need for what you’re selling.
  • Make a clear path – Your website should be easy to use. Create navigation and breadcrumb navigation that provides visitors with a clear funnel for where you want them to go. Avoid having them search for information or click through many pages to make a purchase.
  • Update your site. Search engines and end-users both look favorably on websites that contain relevant and up to date content. Make sure that the products listed on your site are available. Provide industry specific news that adds value for visitors. Offer resources that help visitors make informed purchase decisions.
  • Make your contact information prominent. Contact info should always be above the fold (before a user scrolls), and ideally, should be on every page. After all, the goal is to get them to make a purchase, right?
  • Establish trust. Whenever someone is making an online purchase, they expect peace of mind. The last thing they want to worry about is their credit card information. You can build credibility with customers by offering secure check-out and payment processing. Add a seal to your shopping cart page for additional reassurance.
Our e-commerce sites start at just $595. Visit Website Jungle for more information.
How to Optimize Your Website’s Navigation

Having an online presence is a must, but if you don’t have your website properly optimized, your site may get lost in millions of search results. One way to take control is to make sure that you optimize your website navigation. Keywords play a big role in your site, and help visitors and search engines locate important and relevant information. Every time a keyword is linked to a certain page on your website, you receive more credit, which will in turn help your search engine ranking.

Though oftentimes overlooked, navigation is actually a great opportunity to help your optimization efforts. Let’s take for example, a website that sells software. The navigation categories are: Products, Product Development and Capabilities. These are vaguely descriptive, so there is room for improvement. By adding additional keywords, your website and landing pages can get credit for additional search phrases. Improved navigation might look something like: Software Products, Software Product Development and Consulting Capabilities.
Navigation can help to users access information on your site, but it can also make a big difference in how your site ranks across major search engines. For a free evaluation of your website’s navigation, and to learn more about our SEO services, contact us at (888) 309-3292.
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