Web forms are a common means for website communication. Web form can be used to collect orders, subscribers, feedback, or to provide customer service. The web form is an essential element for any website, but it’s important to design and optimize it to provide a great user experience.
If you want your web form to have a high conversion rate for your NJ or NYC business, try some of the tips below.
1. Stand out. Boring, generic forms won’t provide a great user experience or encourage sign-ups. Instead, create a unique and colorful design that will make using the form more enjoyable for the customer. This will set you apart from your competition and make the information you are presenting stand out.
2. Conciseness. Having numerous required fields to fill out is tiresome. Likewise, having one really long form will scare people away. Try to capture only the essential information so users feel accomplished instead of overwhelmed. If a long form is unavoidable for your type of business, break it up into manageable chunks instead of one massive, scrolling form.
3. Offer guidance. Use descriptive labels and include helpful text and directions in places that seem ambiguous. If you explain commands that are difficult to explain in the field label, you’ll be less likely to give the user a frustrating experience that will reduce your conversion rate. Assure users that their information will be kept safe.
4. Incentives. Your conversion rate will increase if users feel that you’re giving more than you’re taking. Specify the benefits the user will receive by giving their personal information and they’ll feel less anxious about giving them to you. Incentives can take the form of discounts, trials, or free gifts. If you’re giving away written material, highlight the importance of that content.
5. Do an A/B test. Experiment with different forms to see which gives you the highest conversion rate. Test design, length, or even incentives, but change only one variable at a time. Tweak where necessary, but be patient and allow for at least 100 people in your samples.
Website Jungle is a NYC based website design company and Digital Agency.