Choosing your domain name is a decision that you will probably stick to for a very long time. It’s not always as easy as you might think, and unfortunately, it’s something people sometimes take lightly when working on their website design. For some, it comes as an afterthought. Let’s look at some useful tips to help make sure you are choosing the domain name that best fits your company.
Naming Convention
The rule of thumb is to have your business name be the domain name. Unfortunately, that is not always possible. In many cases, the domain name might already been taken by someone else and they may not always be willing to sell (or they want to charge you an exorbitant price for it).
Length
You should also try to keep the domain name as short and simple to type as possible. If your company name is a homonym, then it can confuse people when they are trying to find your site. You want a domain name that is short, easy to type, and easy to remember.
.com vs. the rest
If available, stick to the .com option. Even though there are plenty of other “dots” out there, most people think of .com when they are want to visit a website. They will put it in without bothering to check if you are a .net, for example. Keep it as simple as possible for the visitors by choosing a .com.
Numbers or no numbers?
When you are considering domain name, it’s best to stick with letters. Don’t have hyphens or numbers, as this will just make it more difficult and confusing for people trying to recollect the url of your website.
If you are working with a web design company in NYC on building your site, you may also want to speak with them about their opinion on domain names. Because they work in the field, they will often have some insight that can make choosing a domain name easier.
Website Jungle is a New York based website design company and Digital Agency.