Category Archives: Marketing

How to Drive Offline Traffic to your Online Store September 25, 2013

When you think of marketing activities for an e-commerce store, the things that probably come to mind are SEO, PPC, email campaigns and blogging. It’s true that these online methods are important to long-term success, but the channel that’s just… Read more

How to Successfully Promote Your App September 4, 2013

With a mobile app taking anywhere from several weeks to several months to develop, an app is a significant marketing investment for businesses. And with app development schedules being so lengthy, most marketers are chomping at the bit to get… Read more

Email Marketing Checklist for Q3 & Q4 July 5, 2013

Email marketing is a significant component of many e-tailer’s web strategies. In fact, somewhere upwards of 40% of e-tail business can occur during the few weeks of the holidays season, whereas many e-tailers see slowed sales and traffic during the… Read more

How to Get a Well-Designed Logo May 31, 2013

Your business logo is often the first symbol that customers come in contact with when being introduced to your brand. Whether it’s on your business card, your company letterhead, the door of your office or the header of your website,… Read more

Understanding the Mobile Paradigm Shift May 27, 2013

In about a year or so, mobile devices will overtake PCs in terms of usage. These devices are now used at every stage of the purchase cycle – from initial research to post-purchase tutorials. In fact, more than 1/2 of… Read more