Case Study: Granuk
eCommerce website offering same day exquisite & unique gifts delivery in NYC
Background
Alaric Flowers Inc., a New York City based company that offers same day delivery of high-end flower arrangements in the NYC metro area reached out to Website Jungle to expand their offering beyond premium flower arrangement. They wanted to build a first of it’s kind eCommerce website that would offer same day delivery of exquisite and unique gifts in NYC that was curated from around the world.
Process
It goes without saying that NYC is a highly competitive market for eCommerce gift stores. For Granuk to not just stand out from the crowd but to crush it’s competition, it was imperative that an eCommerce website be developed that is elegant and user friendly to convert visitors into customers and customers into repeat clients. Below was the high level scope and touch points that were hashed out to achieve the desired results.
- Brand & Design strategy
- Payment processing
- Shipping & Delivery Strategy
- eCommerce platform selection
- User Interface and User Experience design
- Content strategy & production
- Development & Launch
As a first step in the branding process, a name had to be chosen that was not only short and easy to remember but was also available as a .com domain. Several names were discussed and Granuk was unanimously chosen. Also a logo that represented the product category being sold was designed and the color scheme of Tomato red and white with grey font was recommended/used.
Several payment gateways like Paypal, Authorize.net, Bluepay etc. were examined for their pros and cons as relevant to this website. Paypal pro was chosen and integrated.
conclusion
In conclusion, Granuk.com became the first same day gift delivery service in NYC offering everything from Home Décor, Gourmet foods, gift for kids to floral arrangements. Brands like Black+Blum, French Bull, Tea Forte, Lilliputiens are some of the products featured on Granuk.com. Yet another successful launch by the Website Jungle team!