It is alarming to see how many poorly researched and documented paid search campaigns are prevalent on significant search engines without even really attempting to look for them. Since the web brigade continues to publish incorrect and wrong statements about really easy technical stuff, let’s just round up a few of SEO lies and myths:- Knowing the keywords that best describe your products and services Conforming the words you use to refer to your products and services is part of effective branding. Search however, is not done on your terms; it’s on the terms of the user. You should not neglect users just because they don’t use certain terminology in their search query. Research how your industry is being searched online and think about how you would describe your products/services from the user’s point of view. Using generic keywords This is the other-side of the above: While doing a wide match for competitive keywords improves your brand’s exposure in theory, it will probably cost you more money than it’s worth. Use common sense. Don’t be afraid to incorporate negative keywords to your ad campaigns. Your company name is of utmost importance so making that your ad headline Unless you’re a widely known brand like Nike, search isn’t about you. It’s about whatever the user typed into the search query, and most often, relevancy is what is most important. If your site is optimized well and you choose your domain name wisely. Your company site should be on the first page of the user’s search results. Your company name is how your customers distinguish you once they discover your business. Help them find you first. Need to increase your maximum cost-per-click Pay-per-click (PPC) managers and the programs themselves will sometimes suggest that you need to put more money into your campaigns and it will pay off. This is the easiest way to get more clicks, but it’s also a costly method and unless you better other angles of your campaigns, it will lower your return on investment (ROI). Paying more money just to get more clicks from users that aren’t keen in your services/products is not a smart business practice. If your goal is to drive up conversions using PPC, you want to do it with a high rate of clicks to conversions to save time and money for you, as well as your prospective clients. Website Jungle is a New York based digital marketing, web development and mobile app development company.It is alarming to see how many poorly researched and documented paid search campaigns are prevalent on significant search engines without even really attempting to look for them. Since the web brigade continues to publish incorrect and wrong statements about really easy technical stuff, let’s just round up a few of SEO lies and myths:- Knowing the keywords that best describe your products and services Conforming the words you use to refer to your products and services is part of effective branding. Search however, is not done on your terms; it’s on the terms of the user. You should not neglect users just because they don’t use certain terminology in their search query. Research how your industry is being searched online and think about how you would describe your products/services from the user’s point of view. Using generic keywords This is the other-side of the above: While doing a wide match for competitive keywords improves your brand’s exposure in theory, it will probably cost you more money than it’s worth. Use common sense. Don’t be afraid to incorporate negative keywords to your ad campaigns. Your company name is of utmost importance so making that your ad headline Unless you’re a widely known brand like Nike, search isn’t about you. It’s about whatever the user typed into the search query, and most often, relevancy is what is most important. If your site is optimized well and you choose your domain name wisely. Your company site should be on the first page of the user’s search results. Your company name is how your customers distinguish you once they discover your business. Help them find you first. Need to increase your maximum cost-per-click Pay-per-click (PPC) managers and the programs themselves will sometimes suggest that you need to put more money into your campaigns and it will pay off. This is the easiest way to get more clicks, but it’s also a costly method and unless you better other angles of your campaigns, it will lower your return on investment (ROI). Paying more money just to get more clicks from users that aren’t keen in your services/products is not a smart business practice. If your goal is to drive up conversions using PPC, you want to do it with a high rate of clicks to conversions to save time and money for you, as well as your prospective clients. Website Jungle is a New York based digital marketing, web development and mobile app development company.